When your agency crafts a social media strategy that gives you a great ROI, it’s amazing. When they knock it out of the park with a huge media hit, it’s impressive. When they execute on an email campaign that boosts…
Tag: web content
Competing for attention in the Age of Distraction
Think for a moment about all the distractions that compete for attention in your work life. Phone calls, texts, emails, meetings. Questions from employees. Questions from clients. Unanticipated interruptions. Add to this your personal life, which has the same ongoing…
UCF Knights: Marketing and Football Champions
While people across the country held their breath watching Alabama’s last-second defeat of Georgia in the College Football Playoff National Championship on Monday, some in Orlando slept soundly. We can only assume the athletic department staff at the University of…
Taylor Swift: Always In The Spotlight
Taylor Swift is everywhere. She’s won countless music awards, her songs play on almost all radio stations and her photos can be found online and in magazines. Clearly, she’s hard to miss. Now it seems that Swift keeps getting into…
Donald Trump: Promoting his Brand
We’re all aware of the media circus surrounding Donald Trump these past few weeks. It seems that every day Trump makes yet another statement offending a specific group or person, such as those towards illegal immigrants and John McCain. Just…
New Facebook Videos Will Generate Ad Revenue
Four million users a day watch videos on Facebook. The social media site now wants to cash in and more aggressively compete with Google Inc.’s YouTube. Facebook announced a revenue sharing model this week similar to YouTube’s where they…