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Tag: Facebook

Tracking the Invisible – Analytics for Social Media Images

Social media has become increasingly more image-based. This fact can be attributed to why platforms like Instagram and Vine are increasingly on the rise. Here are some quick stats: According to 2014 research published on eMarketer, photos accounted for 75%…

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ICYMI – Social Media Platforms Widening Advertising Options

Instagram introduces carousel ads, Pinterest expanding promoted pins In case social media advertising and marketing wasn’t complicated enough, more platforms are expanding their promoted content offerings. Instagram and Pinterest are both expanding their promoted content services, and they are both…

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Facebook frenzy in the Zimmerman case

Social media sites have transpired past our everyday lives and into the courtrooms. Just look at the Trayvon Martin case and current trial against his killer George Zimmerman. Zimmerman’s team of lawyers has now entered the social media fray by…

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The Value of Social Media: What’s a Tweet Really Worth?

Most businesses—large and small alike—are urged to get in on the social media game in order to connect with customers, build SEO and ultimately increase sales. But what is a Tweet or a Facebook message or even a LinkedIn connection…

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Back when you had to type “TheFacebook.com”…

By Sarah Harmon, Wellons Communications Account Executive Just about everyone is talking about today’s release of The Social Network. From NPR to Fast Company to MTV, the hype has reached (or perhaps even surpassed) Twihard status. The movie basically chronicles…

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