The Value of Social Media: What’s a Tweet Really Worth?

eventbriteMost businesses—large and small alike—are urged to get in on the social media game in order to connect with customers, build SEO and ultimately increase sales. But what is a Tweet or a Facebook message or even a LinkedIn connection really worth?

A recent study by a San Francisco-based ticket sales startup, Eventbrite, quantified the buzz around its social media.

Twitter: A link shared on Twitter nets the company 43 cents in additional ticket revenue.

E-Mail: Using the “e-mail friends” feature on the site, an event shared through e-mail turns into $2.34 in ticket sales.

LinkedIn: This social site equals 90 cents in sales.

Facebook: But the winner—Facebook. Eventbrite nets an additional $2.52 when a user shares that he/she plans to attend an event on his or her wall.

What’s more, with increasing sales, this startup has secured $20 million in venture funding.

To learn more about how social media and integrated public relations can benefit your business, contact our social media experts at Will Wellons Communications, 407-339-0879. And as always, follow us on Facebook and on Twitter.