So you got the new iPhone update which includes the new emoji keyboard and you’re really excited about it. However, you wouldn’t send your grandmother a text full of emojis when you know that: She doesn’t understand that means that…
Category: Social Media
ICYMI – Social Media Platforms Widening Advertising Options
Instagram introduces carousel ads, Pinterest expanding promoted pins In case social media advertising and marketing wasn’t complicated enough, more platforms are expanding their promoted content offerings. Instagram and Pinterest are both expanding their promoted content services, and they are both…
Starbucks takes a Venti “L” For its #RaceTogether Campaign
Social media has increasingly become a tool used by companies to promote their campaigns through user-generated content. For example, Coca-Cola’s #ShareACoke campaign provided a hashtag and encouraged consumers to share their Coke physically as well as virtually, generating a lot…
The Dress, swords and truths about viral promises
First of all, let me state my position: the dress is white and gold. My daughter insists the dress is blue and black – but I’m convinced otherwise. The dress is the latest viral sensation – it was the talk of…
In the News business, you get what you pay for
Back in the day, gossip rags and celebrity media were frowned upon as second-tier. In the new age of citizen journalists, bloggers and a shrinking traditional media – the celebrity press is acting like the leaders of the pack. All…
Building your brand one step at a time
Marketing agencies like to tout their wins for big companies. We applaud those wins, for we know how hard they are to garner. Yet, what about small companies? Don’t they deserve the same services as the big firms? Emphatically we…