Back in the day, gossip rags and celebrity media were frowned upon as second-tier. In the new age of citizen journalists, bloggers and a shrinking traditional media – the celebrity press is acting like the leaders of the pack. All…
Category: Media Relations
Building your brand one step at a time
Marketing agencies like to tout their wins for big companies. We applaud those wins, for we know how hard they are to garner. Yet, what about small companies? Don’t they deserve the same services as the big firms? Emphatically we…
Controlling the message has its limits
A good Public Relations professional knows the media inside and out. They know what stories will soar and which ones will flop. They also know the limitations of their job. One of those limitations is the ability to control the…
“There is a permanent record today and it is called the Internet”
Privacy is a commodity. In today’s world dominated by the Internet, anything and everything can be posted instantaneously and shared with millions in mere seconds. David from “David After Dentist” would agree. However, privacy concerns are no laughing matter. Vigilance…
Thanks Ma - for the worldwide publicity!
We had the pleasure of providing publicity and media relations support for the listing of the renowned Ma Barker house. The story was launched with an online exclusive in the Wall Street Journal, followed by a front page story in…
Mac users steer to more expensive hotels on Orbitz
Many Mac users are fanatical about their computer and are willing to pay extra to own the brand. Those same Mac users apparently also like to spend a little more on hotel rooms. The online travel agency Orbitz says Mac…