Back in the day, gossip rags and celebrity media were frowned upon as second-tier. In the new age of citizen journalists, bloggers and a shrinking traditional media – the celebrity press is acting like the leaders of the pack. All…
Category: Communications Strategy
Building your brand one step at a time
Marketing agencies like to tout their wins for big companies. We applaud those wins, for we know how hard they are to garner. Yet, what about small companies? Don’t they deserve the same services as the big firms? Emphatically we…
Mobile Movement
Ask Americans for the one thing they can’t leave home without, and we’ll bet most of them name a smartphone or tablet. The popularity of mobile devices isn’t anything new, but a surprising number of entrepreneurs don’t consider how it affects their…
Organizations fight fake reviews
The value of a good review for a business is priceless. How many of us browse Yelp when choosing where to grab a bite to eat, scout TripAdvisor to plan a vacation, or check out reviews of the local auto…
“There is a permanent record today and it is called the Internet”
Privacy is a commodity. In today’s world dominated by the Internet, anything and everything can be posted instantaneously and shared with millions in mere seconds. David from “David After Dentist” would agree. However, privacy concerns are no laughing matter. Vigilance…
Mac users steer to more expensive hotels on Orbitz
Many Mac users are fanatical about their computer and are willing to pay extra to own the brand. Those same Mac users apparently also like to spend a little more on hotel rooms. The online travel agency Orbitz says Mac…