Category: Blog

Sometimes you find yourself at a loss at how to find a way to put your product or service into the news.

That means you have to find a way to inject yourself into the news.

So, what do you do when it looks like there is nothing new on the horizon?

Reinforce your benefits and assets

A message that must be repeatedly presented about your product or service and your benefits and the assets that you provide your customers.

If your product is entertainment, then one of your primary benefits is a momentary escape from worries and anxieties: fun and laughter, a mood boost, an escape from the guilt of not having spent enough time with your kids. The solution? Remind folks of the value of spending time together…by sharing an experience (i.e. your entertainment product) that will create memories that will last a lifetime.

If your product is a restaurant, three of your primary benefits are an escape from the kitchen and a change in routine that provides the anticipation of exploring a unique dining environment (or the satisfaction of enjoying a familiar restaurant), new cuisine, and a break in your regular routine. The solution? Capitalize on what your customers like best in your restaurant and remind customers what brings people back to your restaurant over and over again.

So how do your benefits create news? 

That’s where public relations come into play.

Publicity can convey a non-news message in a newsworthy fashion.

How? By presenting what is an old and familiar message in a new and different package.

In the theme park example above, you can capitalize on your benefit (i.e. creating a shared experience) by creating a milestone moment like your millionth visitor or creating a human-interest story by zeroing in on a customer who repeatedly comes to our park to enjoy the surroundings.

In the restaurant example above, you can showcase the benefit of togetherness that your restaurant offers by presenting information that underlines which menu items bring your repeat customers back over and over again. If it’s a dessert item, for example, take advantage of special “days” like National Ice Cream Day every July 20 and advance the day with publicity that offers a special ice cream dish or discount.

At Wellons Communications, we look for the news in your story

Our team of PR specialists are skilled at looking at your product or service and identifying what is newsworthy and creating a way and a means of bring that story to life.

We start by identifying your benefits and assets and figuring out the most effective ways to presenting them to media who can tell – and amplify – your story. At the same time, we look for ways to remind your current clients how they continue to benefit from what you are marketing.

We look for ways to attach your news to other people’s news

If your trade industry is looking for news to promote the industry, we look for stories in your business that can help your trade make its point.

In the theme park business, for example, if FunWorld, the trade journal for IAAPA, the global industry for the attractions industry, is seeking information on what events draw the most visitors to attractions, we will offer information that augments the story and provide FunWorld with your contact information and background information, so they can directly speak with your representative.

In the restaurant industry, for example, if Restaurant Business Magazine is seeking information on which new dishes are becoming more popular in restaurants, we will talk to your chef and see what kinds of dishes we can report to the magazine, along with photos, to help them with their story about new dishes.

And that’s why we insist that before we start spewing news and information on Day One, we don’t start unless we have an agreed-upon public relations plan.

We start by ensuring that we understand what you want to accomplish. We immerse ourselves in your marketing plan to see where PR should fit in. And then we put pencil to paper and develop a plan that we believe will generate the results you want and deserve.

There is always news in your story…. even if you have to dig for it

At Wellons, we are journalistically minded.

We always can find news in what you do, even if you have grown weary of the grinding routine of running and operating your business every day.

But not every business has a PR agency like Wellons Communications at their side that will research what you are doing and use their journalistic skills to dig out not only the obvious news stories but those stories that are not immediately recognizable as news.

We look for the benefits you offer. And we use everything in our playbook to put those benefits and assets in front of your potential customers.

When you are ready to bring experienced storytellers to your side, keep us in mind. And let us help you make news where you least expect it and most want.

One of the most respected publicists in tourism marketing, Suzanne McGovern, who played a key role within the marketing team that opened Walt Disney World in 1971, had a mantra to which she never let go:  

“Tell ‘em what you are going to tell ‘em…and tell ‘em again and again.” 

That’s because Suzanne was an adherent to the power of repetition.  

She understood the power of developing a simple message and sticking to it. Her strong belief in consistent messaging was instrumental in clarifying what was a new Disney experience awaiting guests in Florida and differentiating Walt Disney World from California’s Disneyland.  

Build a simple message and keep on repeating it 

The power of repetition is in its simplicity. A message heard repeatedly is more likely to stay in your mind. 

According to a Columbia University study:  

“…repeating simple words and phrases can convince us that they are true, even if they aren’t. This is partly because we tend to take repetition as a social cue; when we hear something more than once, we are inclined to accept it as true because we think that the rest of the group might also believe it. In addition, we are more likely to believe ideas that come easily to us; therefore, the more familiar we become with words and ideas, the more we will take them to be true.” 2 

Client fatigue 

The first audience that gets tired of message, surprisingly, are the people who project the message.  

For folks like us, at Wellons Communication, that means our clients are often the first to become weary of saying the same thing on a regular basis.   

Some of the standard arguments against repetition3:  

• “It’s too repetitive.” 

• “Repetition kills the joy of reading or listening or watching.” 

• “Don’t repeat the same thing over and over.” 

• “I have said it once, what’s the use of repeating?” 

Because of your close involvement with your message, it is easy to believe that your audience is just as involved as you are. The reality is that it requires repetition to first, reach your audience and, second, maintain continuity of your message to build recognition and trust. 

The rule of 7 

The marketing Rule of 7, simply stated, is a potential customer must see a message at least seven times before they’ll be provoked to take an action. In other words, you have to say what you are going to say a minimum of seven times before your audiences “gets” your message.  

The Rule of 7 has been around since the 1930s when it was used by movie studios. They realized that for people to want to see a movie, they needed to see the advertisement at least seven times. The gist of the Marketing Rule of 7 hasn’t changed in nearly a hundred years, and that’s because it works.4 

Can public relations help you achieve the Rule of 7? 

You bet. But not by itself. 

 No one marketing discipline, whether it’s advertising, PR, promotion, or sales, can achieve the Rule of 7 on its own.  

 It requires a complete marketing campaign to reach the Rule of 7 and continuity to keep the recognition level intact.   

Public relations serves to reinforce – or even lead—marketing efforts. Effective PR builds trust. It adds depth to your marketing program. And, with editorial recognition by a respected media source, public relations it builds respect among your employees, current clients…and potential clients…by putting your message in places that no other marketing discipline will likely reach.  

 Put Wellons Communications to work on repeating your message 

 At the end of each of our blogs, we always repeat the same message: put us to work on your marketing program.  

Sure, we’re a public relations firm. But first and foremost, we are marketers. Our sole mission is to help our clients earn the trust…and business…of their customers.  

In short, we exist our clients sell things, whether they are products, services, or ideas. 

So, in the true spirit of repetition, we ask you to give us a call at 407-339-0879 and learn for yourself how we can help you repeat your message and augment your marketing program. 

You’ve probably seen the old black-and-white movies featuring Mickey Rooney and Judy Garland sitting on the front porch, legs crossed, a puzzled look on their faces as they ponder some kind of challenge, and suddenly one of them excitedly blurts “I know…let’s have a show! Fast cuts, backed up by music, confetti flying, big crowds and happy faces. Sure enough, the “show” — the special event — worked like a charm.

In real life, special events don’t always come out the same as the movies.

They can be enormously time-consuming and, if not properly planned and budgeted, they can wind up being very expensive. Worst of all, they may not produce anything other than a big headache for the client.

Nevertheless, special events do have a place in marketing and public relations, but only if they have clear objectives and realistic expectations.

Why do you want to produce a special event?

In today’s communications-overloaded world, well-produced special events can cut through the clutter and provide publicity focus on a specific feature or moment related to your product or service.

Events have the ability to deliver breakthrough publicity moments. But they must be well-planned and well-produced and possess qualities that can persuade media to generate coverage.

The planning and media persuasion is where Wellons Communications comes into the picture.

What justifies a special event?

Generally, milestone moments offer an opportunity to you to stage an event

Whatever the milestone, it must possess news value that will be important to various audiences, ranging from your current client base to wannabe customers.

If you are launching a new product or service, or introducing a new feature or tweak, a special event might be useful.

If you achieve a milestone moment, a special event can serve to underscore that achievement, like a new service, a new outlet, an anniversary, a new sales record, or an award earned by your business.

How can a special event deliver value?

At their very core, special events deliver great visuals, photos and videos that can be put to use in a variety of marketing channels of communication.

A photo event can attract media coverage with both traditional and trade media, be featured on your website, shared with your client base, and serve to visualize whatever message you are seeking to project.

A more complex event, like a grand opening or new product introduction, requires considerably more planning, rehearsal, and production, but can deliver immediate impact and buzz if properly produced and communicated.

Again, the ability of an event to deliver value will depend entirely on the newsworthiness of what the event is aimed at communicating and the planning and budgeting you put into it.

Wellons Communication has done its fair share of special events

From the grand opening of attractions and restaurants to photo events that bring to life new or special features of a business, Wellons Communications has decades of experience in special event public relations.

From idea development of an event to working with skilled show producers to stage events, our marketing agency has served in virtually all capacities of special event management.

Our results have been, in some cases, astounding. They have attracted national news coverage. They have delivered significant coverage in news media from local media to key trade media.

But prior to generating results, Wellons has served as a key planner for special events, from providing the imagination to produce strong visuals to reaching media well in advance (and afterward) to deliver significant publicity results.

We come up with ideas. We budget and plan. We help find the necessary professional help to make your event come to life (e.g. musicians, banners and signing, invitations, food and beverage, research to ensure no conflict with other newsworthy events) and serve as the publicity resource that justifies all the time and expense you put into the event.

So, when your moment has come, call on Wellons Communications.

Like Mickey and Judy in the movies, “Let’s have a show!” Only a show that works in real life.

Public relations is rooted in effective communications. And, in today’s society, communications increasingly reflects what people see and hear on the internet.   

Consider these statistics: 

• The average American spends seven hours and four minutes looking at a screen each day. Gen Z averages even more time…nine hours of screen time each day.

• In the past decade, daily screen time has increased nearly 50 minutes per day.

• Recent figures suggest the average person spends upwards of 40 percent of their waking hours on an internet-connected screen.

• The general average time spent on a website is 53 seconds.

 So, what does all that screen time mean? 

The increasing amount of time that your audience is gazing at a screen means that you are fighting for attention with a powerful new medium that less than three decades ago was just finding its “sea legs.”  

Traditional media — television, print, and radio – no longer rule the communications world. Today, we can find basic information on almost anything with a Google search or, with a few more clicks, obtain detailed information on a particular subject.  

What this means is that your onscreen messaging must communicate quickly and effectively.  

At Wellons Communication, here some basic that we employ to augment our client’s online marketing communications: 

Know what your audience is seeking. 

Before you can begin to make your website more effective, you have a clear understanding of what your target market wants and needs.   

Why do they come to your website? What has worked well? What has not worked?  What onscreen information draws the most comments or generates the most sales? 

Once you know what your audience wants and needs, it makes your communications messaging considerably easier and more effective.  

For example, by defining the audience’s problem – and serving up your service as the solution –you immediately connect with your audience.  

Get right to the point.  

When your website visitor arrives at your web page, the two things they look at first are your heading and your first bloc of text.  

If your headlines and introductory copy blocs are off target, visitors will bounce off the page right away. Make it incredibly clear what value you’re offering, what question you’re answering and establish yourself as the best solution. 

If you deliver valuable information right away, you build trust with your website visitor, which means they will remain on your website for a longer period. 

Let images, graphics, and video tell your story.  

Images are critical for engagement. Just adding video to a blog, for example, will see an increase most engagement metrics by a factor of four. 

If you are just starting, our PR agency can help you find free stock images, while remembering to check the copyrights for the image and give credit where credit is due.  

 The most effective way to add graphics to your website is to utilize a professional graphic designer to create custom images, icons, and graphics in your branded colors for your site. 

So how can Wellons help you with your online communications? 

We are professional communicators who are skilled in populating your website with words and stories, images and graphics, that serve as an extension of your overall marketing program.  

We create stories. We create blogs. We arrange to get professional photographers and videographers to create imagery to complement the words.  

And we do it at prices that are affordable, but equal to the task at hand and helping you augment your overall marketing.  

Call us at Wellons Communications and learn more about how we can add the dimension of publicity and public relations to not only your website, but your overall marketing program. 

When it comes time to hire a PR firm, it is surprising how few businesses spend much time preparing a brief about their enterprise so that the PR firm can present a meaningful approach to addressing their needs.

In many instances, particularly if the business is hiring a PR firm for the first time, businesses do little, if anything, to define what it is they want to accomplish or define the scope of the assignment.

It’s not because they are lazy or incompetent. It is simply because they have never gone through the process of hiring a firm and are not acquainted with what is involved in preparing the PR company to fully address the PR needs of their business.

At Wellons Communications, we have encountered clients who have provided us with well-thought-out documents that clearly spell out what they need to have done.

And, at the other end of the spectrum, we have encountered would-be clients whose approach to hire a PR firm is “Okay, whaddya gonna do for us,” without giving providing relevant input as to what they want to accomplish other than “We need PR.”

The point to remember is that hiring a PR agency is not a beauty pageant.

Think of hiring a PR firm as adding a highly specialized professional to your staff, and treat the hiring process in the same fashion you would use to hire a key employee.

What to include in a PR brief?

A PR brief about your business does not need to be lengthy. A couple of pages will do the trick. From the PR firm’s point of view, the type of information that will be relevant includes:

• Your business objectives
• Where your brand/business currently resides in your business category
• Where you your brand/business to reside
• Key audiences (Who are your customers? Who are your potential customers? What customers are the best targets for your marketing success?)
• Key competitors
• Issues and considerations that the firm will have to consider, e.g. seasonality, budget restraints, history of your business, industry considerations.
• Any current or relevant market research or background information
• Other marketing activity you are conducting (advertising, promotion, sales)
• Time frame (start dates, special event dates, peaks, and valleys in your business’s normal operations)
• Budget considerations: state a specific budget or provide a realistic budget range that would be comfortable for you.

What about the process of hiring a PR firm?

Generally, hiring a PR firm is a three-step process.

The first step is to research which PR firms appear to be affordable and best suited to your needs.

If your business is totally local, firms based close to home might be the best answer. If your enterprise revolves around one industry (e.g. tourism, legal, accounting, manufacturing), then the PR firms you invite to pitch might be firms that already possess experience in your industry.

The second step would be a preliminary meet and greet to get acquainted with a principal of the firm and outline your needs and expectations.

Based on the preliminary meetings, decide which firms you want to present for your business and provide a timeline and your PR brief. Allow a couple of weeks for the agency to prepare to address you with a formal presentation.

The final step would be a presentation by the agency, outlining how they would approach your assignment and introduce the individual(s) that would serve as your PR account team.

During the interim period between the initial meeting and the presentation, if agencies ask additional questions after having received your PR brief, answer them promptly and with care. Remember their entire approach for you may depend on your answers.

If one agency asks to meet up a second time prior to the presentation do not feel you are giving them an unfair advantage by doing so. They are simply being keen and proactive. If all the agencies are able to compete on a level playing field, you are being perfectly fair.

So, what are your next steps?

If you do not have a public relations agency and want to expand your marketing to include public relations, then consider Wellons Communications.

We will be happy to discuss more about what you need to do to locate and hire a PR firm…and, of course, we hope you will consider us in your search.

We have decades of experience in a variety of industries and are well-versed in consumer marketing, business-to-business trade communications and, if needed, crises communications.

Ask yourself “In the big picture of my profession or business, what do I want public relations to accomplish for me?” 

Some of the main goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige, and present a favorable image. And, for the vast majority of organizations, to earn a profit. 

If you are a commercial organization, the most obvious reason you want PR in your marketing mix is to drive sales.  

If you are a non-profit or an organization that is not sales-dependent, then you want PR to sell ideas. 

What are your public relations objectives? 

Too often, marketing and communications leaders say they have a PR plan.  

And that plan often becomes a “to-do” list of tactics that lack objectives and strategies.   

Start by creating clearly defined PR objectives.  

Part of the challenge is in achieving clarity between PR goals, objectives, strategy, and tactics.  

In some manner, they all refer to “what you want to achieve.” So, they’re interchangeable, right?  

No! The difference is critical. Each planning element plays a different role in mapping out how you approach achievement of your objective. It’s much more than semantics.  

An example of how goals, objectives, strategies, and tactics result in a plan 

If you are football coach, what is your goal? To win as many games as possible.  

Then, what is your objective? To outscore the opposition in each game. 

Okay, if you want to win the game, then what is your strategy?  

Your strategic direction will, of course, depend on your assets. If you have a terrific offense and a poor defense, then your guiding strategy might be “Ball control. Keep the ball out of the hands of the other team’s offense.”  

Having established that your offense will be key to your success, you would shape your tactics to overcome the other team’s defense. Your tactics (a sort of  “to-do” list) might be something like keeping control of the ball longer by running the ball more than passing or employing short passes, rather than long passes, to maintain control of the football. 

PR should complement your overall marketing effort 

Okay, let’s go beyond football — where objectives, strategy, and tactics are more difficult to develop. 

The PR component of your business should bolster your overall marketing plan (which should have the same basic elements as your PR plan).  

Orchestrating your marketing plan means coordinating advertising, public relations, sales, promotion, and research in a concerted direction to accomplish your marketing goals.  

The elements of your marketing plan should point toward the same objectives.  

Your strategies will depend on variables that include: 

Budget: How much do I need to spend to achieve effective levels of communication? How much money is available for marketing? What is the best use of my budget? 

Influencing factors: What does my competition spend for marketing? How do they spend it? What do they say? How are they priced? Is there seasonality that needs to be considered?  

Research: What does my audience want? Or need?  

Market environment: What opportunities exist for marketing my product or idea? What challenges will I face in marketing my product or idea? What are the best locations for my product or idea (physical location or placement of product or idea)? 

When you step back and address all of this, your marketing plan, and it’s PR component, more clearly presents itself.  

We can help you with marketing public relations 

If you have a marketing plan, our PR firm can shape a PR plan for you that will affordably complement your overall marketing efforts.  

If you don’t have a PR plan, we can help you create and implement a program that will augment your overall marketing…at a cost you can afford.  

Our efforts will be marketing-directed. While we applaud and agree with the notion that PR should help boost your reputation and be looked upon favorably, we are bulldogs about adhering to the notion that PR is most effectively used to help you to sell things and ideas.  

Look over your marketing plan and ask yourself “Can my plan be improved by an infusion of cost-effective, affordable PR?”.  

If so, then give us a call. Put Wellons Communications to work for you to develop and implement a PR plan that will boost your overall marketing efforts. 

Here’s yet another observation of how digital technology has changed our lives: anyone with a smartphone can shoot a photo or video. 

If you are old enough, you can recall how people had to use cameras that required film. And, once you had shot the allotted photos the film permitted you to take on your camera, you had to have the film developed. It was a cumbersome process, but one that worked for more than a century. 

Today, with your smartphone, you can shoot your photo and instantly see how it looks.  And, because of the convenience of smartphones, you can take more photos because you no longer need to buy film. If you don’t like what you shot, hit “delete” and the photo goes away. 

According to new research from the British photo printing chain Max Spielmann (Max Photo), over 90% of daily photos are now captured with smartphones as opposed to professional or even film cameras. In fact, only 7.5% are taken on ‘proper’ cameras.1 

With the combination of convenience and crisp and clear quality of the images a smartphone delivers, it’s easy to fall into the mindset that “anyone can shoot photos.”   

When it comes to publicity and marketing photos, that is a flawed mindset. 

Look at quality photography from your consumer’s point of view 

While hiring a professional photographer is more expensive than simply snapping away with your smartphone, the quality of the images often provides a far greater return on your investment.   

Here are just a few important statistics that highlight photography’s importance as it relates to you and your customers:  

• 67% of consumers say the quality of a product image is “very important” in selecting and purchasing the product.2  
• 75% of online shoppers rely on product photos when deciding on a potential purchase.  
• Good visual content is 40% more likely to get shared on your social accounts. 

Here’s what you get with a professional photographer 

When you invest in professional photography, you gain years of experience in shooting and editing. You get the benefit of working with a trained eye that employs professional digital photographic equipment combined with the know-how to stage, light, and oversee the elements you want to project within a photograph.  

A 2023 survey conducted by a marketing intelligence agency for the photo and video industry underlines the importance of using professional equipment in PR photography. According to Suite48 Analytics, 64% of professional photographers said they take more than half of their personal photos with their smartphones. When it comes to taking photos for work, that number drops to just 13%.3 

Here’s why we advocate using photo pros 

At Wellons Communication, we always rely on professionals when it comes to creating a photo component to a marketing or PR program.  

1. Professional photography helps elevate your brand

Great PR photography helps consumers to get a better a sense of what your business offers.  

2. Great photos are a key element in telling your story

Having high-quality, personalized content to market your business is so important to standing out online. A good photographer knows what customers want and can provide ideas and insights to elevate your images.  

3. Professional photography equip you with marketing assets

Great images are a long-lasting asset that can be reused over time and repurposed for many different applications.  

4. Professional photography helps you increase conversions. 

High-quality photos can communicate a lot about your brand, including your attention to detail and dedication to quality. If your photos are poorly composed or look unprofessional, potential customers will get the impression that your business is not worth their time or money.  

So how does Wellons Communications get involved with photo pros? 

At our PR firm, we rely on professional photographers to bring your product or service to life. We work with all kinds of different photographers and can select photographers whose skills are well suited to your needs. PR photographers. Portrait photographers. Architectural photographers. Food photographers. Lifestyle photographers. The list goes on and on. 

At Wellons Communications, we can build an effective publicity or public relations program that will combine your memorable photos or video with the necessary communications and distribution programs that will and set the stage for more sales and conversions.  

Our public relations agency is ready to help you find a photo pro who will deliver quality photos that will make your customers take notice. 

The flavor of the moment in virtually all aspects of business, not just marketing, is Artificial Intelligence (AI).

There is not a day that goes by that you hear pundits speculating about the pros and cons of AI. Will AI take over original business planning? Will AI begin to overtake what has previously been done by humans? How will AI interact with how one operates a business?

The information about AI is coming at us hard and fast. New nomenclature. ChatGPT.

If you have the feeling all of the fuss about AI is a bit overwhelming, you have plenty of company.

The truth is that we are all suffering from an AI information overload.

Where can you go to get better acquainted with Artificial Intelligence basics?

There’s more information on the Internet than you have time or interest to bone up on Artificial Intelligence in public relations.

With that in mind, we’ve prepared a list of sites you might want to visit to become better acquainted with AI and get a better sense of how – or if – you may need to incorporate AI into your business operation in some fashion.

The sources we recommend are disparate and unusual. They range from a corporate law firm in South Africa and a California-based company that specializes in online data training for companies to the respected Wharton School of Business.

These sites will not unlock secrets about how you can use AI for your clients, but they are a solid first step in getting a better understanding of AI, its operation language, and how to proceed with using AI.

The best about these sites is that they define AI in terms we can all understand. 

Here’s the list.

AI information overload: A guide to staying informed without getting overwhelmed:

What is AI? A Quick-Start Guide For Beginners.

ABCs of AI: Here’s how artificial intelligence works 

How Do Businesses Use Artificial Intelligence? 

So how can we help you incorporate AI into your marketing and PR?

The best use of AI our public relations agency has discovered is its ability to enhance efficiency and allow us to mechanize some of the basis activities we use to distribute and categorize information.

In simple terms, a PR firm can use AI for distribution of press information, better identify potential users of information about your business, and more quickly research business trends that our clients can capitalize upon.

The truth be known, we are all moving into unknown territory with AI, but it’s territory that will increasingly become a part of business operations.

At Wellons Communication, while we are not throwing our arms around AI and proclaiming, “This is how marketing and PR will be totally conducted in the future,” but we recognize and acknowledge that it is a tool that will be useful—when and if it is needed.

When you are ready to explore how you can use AI in your marketing programs, think about our team at Wellons Communications. We would enjoy being at your side and helping you with your first forays into the world of Artificial Intelligence in public relations.

At its very core, marketing is all about telling a story that will capture attention and persuade people to believe in whatever it is you are selling.

Whether it is a product, a service, or an idea, it requires effective storytelling to explain what you are presenting and to earn their trust.

How much time do you have to tell your story?

As a business owner or key marketing player, you are the chief storyteller in your enterprise. You have the primary responsibility for creating your message and getting out there so it can attract customers.

But let’s face it. The many demands of running a business allow little time to dreaming up narratives.

You must deal with employees, customers, and suppliers. You are bombarded with emails, telephone calls, meetings, texts, time to travel and other interruptions throughout your business day.

That does not allow you to sit still long enough to ponder about how you want to shape your story, let alone share it with the world.

That’s where public relations — and Wellons Communications — enter the picture.

“Stories are remembered up to 22 times more than facts alone.” — Jennifer Aaker (General Atlantic Professor of Marketing, Stanford University Graduate School of Business)”

All we do is storytelling. And we can tell some great stories.

Our entire Orlando public relations business revolves around creating stories and getting them out there to work on behalf of our clients.

Our approach to storytelling is based on a simple formula.

1. We identify elements that make your enterprise stand out.
2. We build engaging narratives that clearly and simply communicate the benefits of what you do.
3. We craft the means of delivering your stories so that your story reaches media sources whose audiences are the most likely to buy your services.

Your story is unlike anyone else’s story.

There’s no one way to tell you story because your story is unique to you and how you operate your business.

Some stories are best told in story form…. with narrative that has a beginning, a middle, and an end, in as few words as possible.

Other stories require visualization. A simple graphic, like a chart, a photo, or an image can validate the old adage “a picture is worth a thousand words.” At the more complex end of visualization are videos, that bring together words, sound, and images.

Underneath all of this is your budget.

You can only afford to spend so much on storytelling. Budget is a consideration that we always keep in mind. And we strive to keep your spending to a minimum while still reaching the goals you want to achieve.

How can we help you tell your story?

Let our PR firm know what kind of story you need to tell. Or want to tell. Consider using our Orlando public relations resources and abilities to tell  — and distribute– your story in a simple, effective, and affordable manner.

Call us at 407-339-0879 or email us at will@wellonscommunications.com and tell us what kind of story you want to share.

We’re all ears.