Marketing and the maritime industry share an important planning characteristic that will never change. It is the need for sound navigation — the art of determining where you want to go, then finding your way and getting to where you…
Category: Blog
Influencer Public Relations: Influencing the Influencers
With publicity, you beat your own drum. You seek recognition from media outlets with coverage providing you with a powerful means of reaching audiences with a message about your product or service. That’s where influencer public relations comes in. Media,…
Making news when there is no news
Sometimes you find yourself at a loss at how to find a way to put your product or service into the news. That means you have to find a way to inject yourself into the news. So, what do you…
The power of repetition and how it can benefit your business
One of the most respected publicists in tourism marketing, Suzanne McGovern, who played a key role within the marketing team that opened Walt Disney World in 1971, had a mantra to which she never let go: “Tell ‘em what you…
A special event can fit into your marketing plan…if used wisely
You’ve probably seen the old black-and-white movies featuring Mickey Rooney and Judy Garland sitting on the front porch, legs crossed, a puzzled look on their faces as they ponder some kind of challenge, and suddenly one of them excitedly blurts…
What’s your elevator pitch?
Whatever product or service you are marketing, it’s the most important product service in the world…to you. That’s because your livelihood depends on successfully marketing it. The importance of what you market brings us to attention spans; the all-important length…