If you’ve been reading the news recently, you know that the news itself has been making headlines—specifically so-called “fake” news sites and their effect on the election. Google has been called out for algorithms that allow fake sites to rise…
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Are you asking yourself “What changes do I need to make for 2017?”
With 2016 rapidly running out of days, it’s that time of year when one starts asking “How well is my business doing?” and “What kinds of changes should I be considering?” You may want to start by asking yourself these…
Are your communications really getting through?
In the history of communications, there has never been so much competition for the attention of consumers. The onset of the Internet, along with the explosion of e-mail, tweets, text messages, along with new ways to connect, like Skype and…
Communicate your Benefits in “Plain Speak”
Successful communication is not about doing more. It’s about maximizing what you are already doing. Here’s an example: Take a look at your website and your brochure. Ask yourself “Will readers immediately understand what I do?” and “Does my website…
How to get more love out of your social media marketing
Chances are you’ve seen a celebrity or public figure singing the praises of a certain product, only to be followed by a #sp or #spon. The rise in popularity of Facebook, Twitter, Instagram and Snapchat have changed the way brands…
Social media lessons from The Bachelorette
Whether you love it, or love to hate it, The Bachelorette is one of the most successful reality series on TV. But perhaps the only thing more entertaining than the on-screen drama is the social media drama that seems to…