Month: February 2021

All too often, public relations is viewed in terms of special events and one-off activities that attract attention for a short time but often fail to yield a long-term payoff. Special events do have a place. New product launches, grand…

By definition, creativity is seeing things differently. In public relations, creativity centers around the ability to transcend traditional ideas and come up with interpretations, rules and alternative ways of doing things. Often a marketing problem—be it dealing with a stubborn…