While people across the country held their breath watching Alabama’s last-second defeat of Georgia in the College Football Playoff National Championship on Monday, some in Orlando slept soundly. We can only assume the athletic department staff at the University of…
Tag: public relations strategy
Five predictions for marketing in 2018
Now is the time when prognosticators pull out the crystal ball and give their best shot at predicting the future—and we at Wellons Communications are no different. We enjoy looking ahead, but what’s more, we feel it is our duty…
Communication is all about consistency
It’s fun to have a new toy for your business, and it can definitely feel like a win to finish a big project, like a website redesign. Knowing how you’re going to use a new tool – and how it’s going to…
What companies can learn about crisis PR from the United Airlines leggings incident
On Sunday morning, a United Airlines gate attendant barred two teenage girls from boarding a flight from Denver to Minneapolis because they were wearing leggings. News of the leggings incident went viral, and within hours, United Airlines had a PR…
Social media delivers results
More than 80 percent of Americans have a social media presence. If you’re not using social media as part of your marketing strategy, you’re missing out. Social media marketing can be extremely effective, and it doesn’t have to be confusing…
Let’s be clear: Why clarity is essential in your communications
With a multitude of changes unfolding as 2017 moves forward, we are increasingly seeing what kind of turmoil can transpire if communications are not perfectly clear. Ask yourself “How clear are the messages I am conveying to my clients, my…