People often think of public relations and journalism in terms of the written word. Mention “public relations” and people immediately think of “press releases.” Say “journalism” and people connect it with “stories.” Both perceptions are only the tip of the…
When we sit down with clients, one of the first things we hear is some version of “We want media to recognize who we are, what we do and what we offer our customers. What we do is important, and…
Social media has been on our minds at Wellons Communications lately. Are you doing all you can to make the most of social for your business? Give yourself a check-up with these five tips.
At Wellons Communications, we’ve worked our share of media events, from restaurant openings with big celebrities to most recently, Altamonte Springs’ Red Hot & Boom. Here are some of our tips to help your next event go off without a…
Everyone wants to know what others think of them—and when they find out, they want the perception to be positive. But how much time and effort do you put in to finding out how your customers know about and perceive…
Let’s face it. When you put pencil to paper in developing your marketing program, the first question usually is “How much do we have to budget for advertising?” The answer, inevitably leads to spending an inordinate amount of time (and…