While people across the country held their breath watching Alabama’s last-second defeat of Georgia in the College Football Playoff National Championship on Monday, some in Orlando slept soundly. We can only assume the athletic department staff at the University of…
Tag: marketing
Five predictions for marketing in 2018
Now is the time when prognosticators pull out the crystal ball and give their best shot at predicting the future—and we at Wellons Communications are no different. We enjoy looking ahead, but what’s more, we feel it is our duty…
Communication is all about consistency
It’s fun to have a new toy for your business, and it can definitely feel like a win to finish a big project, like a website redesign. Knowing how you’re going to use a new tool – and how it’s going to…
Want to reach your customers? You gotta run.
Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will…
Say it again…and again…and again...
When you step back and examine what you say to potential customers, how consistent is your message? Does your message say the same thing every time? Or does it introduce a new thought to an audience that requires some time…
Say it with a smile: When humor works in communications
Take a look at almost every headline in today’s news. Terrorist attacks, investigations, tweetstorm responses – bad news (or the threat of bad news) is the subject of almost every headline. In the midst of negativity, we at Wellons Communications…