We often hear the general question, “What kind of value does public relations add to my business?” Usually, the question is framed somewhat more bluntly: “What good is PR?” The underlying question business leaders really are asking is “How do…
Category: Public Relations
Effective PR results from effective marketing planning
At Wellons Communications, we remind ourselves every single day, “The only reason marketing — and public relations — exist is to help people sell products or ideas.” That said, we aim to generate results. But, like any effective approach to…
Are you capitalizing on your winning stories?
“Americans love a winner and will not tolerate a loser.” – Gen. George S. Patton If you count yourself among the winners, then it’s the story of your successes, and what they do for your clients, is a story that…
The inside scoop about pitching stories to media
Some of the questions we receive from our clients — and potential clients — underscore their curiosity about how we go about presenting ideas, known as pitching stories in the PR trade, to news media. Some of the questions we…
Making marketing changes in a tough business environment
The new year is just around the corner. You are likely at the point of wrapping up your marketing plan…and budget…for 2023. Before you finalize your 2023 marketing plan, however, ask yourself four important questions: Is the marketing plan delivering…
What’s your plan for dealing with unforeseen circumstances in business?
What’s your plan when a business problem pops up that is totally unforeseen? What’s your order of response to an event that is unanticipated, troublesome, and not even your fault? Who steps up to represent your organization? Who determines how…