With so much advertisement constantly being produced, it can be difficult to target a specific demographic and receive the response your advertisements look for – difficult, that is, for everyone except Carl’s Jr. and Hardee’s. Known for their racy ad…
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Starbucks Beetle Juice has Vegans Seeing Red
The world’s largest coffeehouse chain has the vegan community in an uproar…over Strawberry Frappuccinos®. It was recently discovered that Starbucks has been using ground-up beetles for the coloring of this tasty treat. As disgusting as that sounds, the Cochineal Beetle…
Groupon: Accounting principles up to 50 percent off
Ok, so maybe the headline of this is tad unfair and technically incorrect. However, there is no denying that Groupon’s reputation has stung in recent days because the popular Chicago-based online coupon company overstated its financial position in its first…
Google moves offline to reach more people
Even the world’s largest search engine needs a little marketing help sometimes. Despite its previous reluctance to use a traditional integrated marketing plan, Google reportedly spent $213 million in 2011 to advertise its services in the U.S—and the expenses are…
Are you a Pinner?
Pinterest is the newest social media craze sweeping the nation, with more than 11.7 million (and counting!) users since February creating pinboards to share images, videos and other objects of inspiration. As of today, even Barack Obama has an active…
A call to marketers: do not discredit the new dad
Recent findings have revealed that marketers should not be so quick to disregard dads as a target audience when it comes to advertising. New data from a study conducted by The Parenting Group and Edelman reveals that dads believe they…