In light of public outrage from FCAT scores drastically plunging this year, the Florida Department of Education launched two websites Monday as part of its campaign to communicate with parents. One website, floridapathtosuccess.org, provides them with information about the department’s…
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Facebook frenzy in the Zimmerman case
Social media sites have transpired past our everyday lives and into the courtrooms. Just look at the Trayvon Martin case and current trial against his killer George Zimmerman. Zimmerman’s team of lawyers has now entered the social media fray by…
Reputation Management in a Modern World
“Glass, china and reputation are easily cracked and never well mended.” – Benjamin Franklin, “Poor Richard’s Almanack” Long gone are the days where figureheads of corporations remain in the shadows. Now, news outlets and the public are putting the spotlight…
Carl’s Jr. and Hardee’s know how to spice-up their brand image
With so much advertisement constantly being produced, it can be difficult to target a specific demographic and receive the response your advertisements look for – difficult, that is, for everyone except Carl’s Jr. and Hardee’s. Known for their racy ad…
Starbucks Beetle Juice has Vegans Seeing Red
The world’s largest coffeehouse chain has the vegan community in an uproar…over Strawberry Frappuccinos®. It was recently discovered that Starbucks has been using ground-up beetles for the coloring of this tasty treat. As disgusting as that sounds, the Cochineal Beetle…
Groupon: Accounting principles up to 50 percent off
Ok, so maybe the headline of this is tad unfair and technically incorrect. However, there is no denying that Groupon’s reputation has stung in recent days because the popular Chicago-based online coupon company overstated its financial position in its first…