Lance Armstrong. American professional road racing cyclist. Seven-time winner of the Tour de France. World champion of the sport. And a bona fide dope. In light of strong evidence of the use of perfo
The value of a good review for a business is priceless. How many of us browse Yelp when choosing where to grab a bite to eat, scout TripAdvisor to plan a vacation, or check out reviews of the local au
Privacy is a commodity. In today’s world dominated by the Internet, anything and everything can be posted instantaneously and shared with millions in mere seconds. David from “David After Dentist” wou
We had the pleasure of providing publicity and media relations support for the listing of the renowned Ma Barker house. The story was launched with an online exclusive in the Wall Street Journal, fol
Many Mac users are fanatical about their computer and are willing to pay extra to own the brand. Those same Mac users apparently also like to spend a little more on hotel rooms. The online travel ag
The popularity of social media sites for younger demographics are as fickle as a teenage romance. The USA Today reported that teens are now looking beyond Facebook. They are looking for cooler sites,
In light of public outrage from FCAT scores drastically plunging this year, the Florida Department of Education launched two websites Monday as part of its campaign to communicate with parents. One we
Social media sites have transpired past our everyday lives and into the courtrooms. Just look at the Trayvon Martin case and current trial against his killer George Zimmerman. Zimmerman’s team of lawy
“Glass, china and reputation are easily cracked and never well mended.” - Benjamin Franklin, “Poor Richard’s Almanack” Long gone are the days where figureheads of corporations remain in the shadows.
With so much advertisement constantly being produced, it can be difficult to target a specific demographic and receive the response your advertisements look for - difficult, that is, for everyone exce
The world’s largest coffeehouse chain has the vegan community in an uproar…over Strawberry Frappuccinos®. It was recently discovered that Starbucks has been using ground-up beetles for the coloring o
Ok, so maybe the headline of this is tad unfair and technically incorrect. However, there is no denying that Groupon’s reputation has stung in recent days because the popular Chicago-based online coup
Even the world’s largest search engine needs a little marketing help sometimes. Despite its previous reluctance to use a traditional integrated marketing plan, Google reportedly spent $213 million in
Pinterest is the newest social media craze sweeping the nation, with more than 11.7 million (and counting!) users since February creating pinboards to share images, videos and other objects of inspira
Recent findings have revealed that marketers should not be so quick to disregard dads as a target audience when it comes to advertising. New data from a study conducted by The Parenting Group and Edel
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