We had the pleasure of providing publicity and media relations support for the listing of the renowned Ma Barker house. The story was launched with an online exclusive in the Wall Street Journal, fol
Many Mac users are fanatical about their computer and are willing to pay extra to own the brand. Those same Mac users apparently also like to spend a little more on hotel rooms. The online travel ag
The popularity of social media sites for younger demographics are as fickle as a teenage romance. The USA Today reported that teens are now looking beyond Facebook. They are looking for cooler sites,
In light of public outrage from FCAT scores drastically plunging this year, the Florida Department of Education launched two websites Monday as part of its campaign to communicate with parents. One we
Social media sites have transpired past our everyday lives and into the courtrooms. Just look at the Trayvon Martin case and current trial against his killer George Zimmerman. Zimmerman’s team of lawy
“Glass, china and reputation are easily cracked and never well mended.” - Benjamin Franklin, “Poor Richard’s Almanack” Long gone are the days where figureheads of corporations remain in the shadows.
With so much advertisement constantly being produced, it can be difficult to target a specific demographic and receive the response your advertisements look for - difficult, that is, for everyone exce
The world’s largest coffeehouse chain has the vegan community in an uproar…over Strawberry Frappuccinos®. It was recently discovered that Starbucks has been using ground-up beetles for the coloring o
Ok, so maybe the headline of this is tad unfair and technically incorrect. However, there is no denying that Groupon’s reputation has stung in recent days because the popular Chicago-based online coup
Even the world’s largest search engine needs a little marketing help sometimes. Despite its previous reluctance to use a traditional integrated marketing plan, Google reportedly spent $213 million in
Pinterest is the newest social media craze sweeping the nation, with more than 11.7 million (and counting!) users since February creating pinboards to share images, videos and other objects of inspira
Recent findings have revealed that marketers should not be so quick to disregard dads as a target audience when it comes to advertising. New data from a study conducted by The Parenting Group and Edel
Recently, the Susan G. Komen Foundation for breast cancer research has come under attack for their decision to revoke funds allotted to Planned Parenthood for breast-health services. After a public at
The New Year is right ahead. Have you drafted your story/vision for the coming year? It's likely that you have a story to tell and may not even realize it. Many businesses have stories about their p
Even some of the biggest heads in the business will find themselves out of a job if they don’t help sales. Just ask the Burger King. The King was dethroned recently, after his wacky, teen-targetin
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