News

Are you a Pinner?

Pinterest is the newest social media craze sweeping the nation, with more than 11.7 million (and counting!) users since February creating pinboards to share images, videos and other objects of inspira

A call to marketers: do not discredit the new dad

Recent findings have revealed that marketers should not be so quick to disregard dads as a target audience when it comes to advertising. New data from a study conducted by The Parenting Group and Edel

The Role of PR in the Susan G. Komen Foundation vs. Planned Parenthood Debate

Recently, the Susan G. Komen Foundation for breast cancer research has come under attack for their decision to revoke funds allotted to Planned Parenthood for breast-health services. After a public at

Wellons Communications helps tell your story in 2012

The New Year is right ahead. Have you drafted your story/vision for the coming year? It's likely that you have a story to tell and may not even realize it. Many businesses have stories about their p

Heads will roll if you don’t push sales

Even some of the biggest heads in the business will find themselves out of a job if they don’t help sales. Just ask the Burger King. The King was dethroned recently, after his wacky, teen-targetin

What do the media and hurricanes have in common?

Unpredictability is the rule of the game when it comes to hurricanes…..and the media. This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm - a major hurricane tha

Marketing to Mommies

Besides the usual suspects of Facebook, Twitter and traditional outlets, two big time fast food giants are marketing to the person who knows best - mom. Recently McDonald’s rolled out a down-sized F

U.S. in a PR nightmare with no end in sight

Posturing with no results behind it will lead to very bad PR - just ask the federal government. For most of the past month, consumers, big businesses and small businesses held their breath while our

Netflix #fails with fans

Netflix was instrumental in changing the movie rental process. The old corner video store was out – DVD delivery by mail and instant online streaming was in. However, in the midst of backlash against

What can marketers learn from Oprah?

After a 25-year reign on daytime television, Oprah said goodbye in May. Even if she’s off the small screen, Oprah’s influence leaves a lasting impression. As we reminisce about freebies and star-stud

Public Relations 101: Don’t be a Weiner

Okay, you have just been caught with your pants down – pun intended. When the world finds out about your wrong doing or your company’s wrong doing, you should: A.      Deny B.      Blame the media

GoDaddy’s Elephant in the Room

Buzz is nothing new to internet domain host, GoDaddy. This time, however, the controversy is not over a racy Super Bowl ad, but over videos of the company’s chief executive, Bob Parsons, hunting big g

Babies being served booze

It’s a parent’s nightmare and an instant public relations crisis. This article on USA Today looks into a couple of these restaurant mishaps - babies being served booze! Something most of us never tho

@S.O.S.

Two tweets to @AmbassadorRoos were all it took to mobilize aid from U.S. troops to Kameda hospital in Japan. A USA Today article explores the ways help was deployed through social media and more spec

The younger face of Facebook

Social media is the communications tool of the next generation.  A CNN article noted Facebook is booting 20,000 underage users per day.  The article reports nearly half of all 12-year-olds in the U.S.

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