Pinterest is the newest social media craze sweeping the nation, with more than 11.7 million (and counting!) users since February creating pinboards to share images, videos and other objects of inspira
Recent findings have revealed that marketers should not be so quick to disregard dads as a target audience when it comes to advertising. New data from a study conducted by The Parenting Group and Edel
Recently, the Susan G. Komen Foundation for breast cancer research has come under attack for their decision to revoke funds allotted to Planned Parenthood for breast-health services. After a public at
The New Year is right ahead. Have you drafted your story/vision for the coming year? It's likely that you have a story to tell and may not even realize it. Many businesses have stories about their p
Even some of the biggest heads in the business will find themselves out of a job if they don’t help sales. Just ask the Burger King. The King was dethroned recently, after his wacky, teen-targetin
Unpredictability is the rule of the game when it comes to hurricanes…..and the media. This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm - a major hurricane tha
Besides the usual suspects of Facebook, Twitter and traditional outlets, two big time fast food giants are marketing to the person who knows best - mom. Recently McDonald’s rolled out a down-sized F
Posturing with no results behind it will lead to very bad PR - just ask the federal government. For most of the past month, consumers, big businesses and small businesses held their breath while our
Netflix was instrumental in changing the movie rental process. The old corner video store was out – DVD delivery by mail and instant online streaming was in. However, in the midst of backlash against
After a 25-year reign on daytime television, Oprah said goodbye in May. Even if she’s off the small screen, Oprah’s influence leaves a lasting impression. As we reminisce about freebies and star-stud
Okay, you have just been caught with your pants down – pun intended. When the world finds out about your wrong doing or your company’s wrong doing, you should: A. Deny B. Blame the media
Buzz is nothing new to internet domain host, GoDaddy. This time, however, the controversy is not over a racy Super Bowl ad, but over videos of the company’s chief executive, Bob Parsons, hunting big g
It’s a parent’s nightmare and an instant public relations crisis. This article on USA Today looks into a couple of these restaurant mishaps - babies being served booze! Something most of us never tho
Two tweets to @AmbassadorRoos were all it took to mobilize aid from U.S. troops to Kameda hospital in Japan. A USA Today article explores the ways help was deployed through social media and more spec
Social media is the communications tool of the next generation. A CNN article noted Facebook is booting 20,000 underage users per day. The article reports nearly half of all 12-year-olds in the U.S.
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