We often hear the general question, “What kind of value does public relations add to my business?” Usually, the question is framed somewhat more bluntly: “What good is PR?” The underlying question business leaders really are asking is “How do…

We often hear the general question, “What kind of value does public relations add to my business?” Usually, the question is framed somewhat more bluntly: “What good is PR?” The underlying question business leaders really are asking is “How do…
People are paying less attention to what you say. It’s not because what you are saying is not important. It is because what you have to say must compete in a rapidly changing, communications environment that is shortening people’s attention.…