Month: February 2025

Social media has become an integral part of business…and life in general. Not only is it all but necessary for growing your brand, it can be a great way to reach your audience and gain valuable insights. A good social media strategy takes time and energy, and that can take focus away from running a business. That’s when you might turn to an agency.

If you’re looking to increase engagement and performance online, a social media agency could be right for you. Not sure how to find one? Here are a few things to consider when looking for the right fit.

Expertise across platforms

It’s easy to make a post on social media, but it’s hard to make content that connects with audiences and drives engagement. Expertise and experience with each platform allow a social media company to tailor messages directly to your target audience while using best practices to maximize reach. If you’re selling consumer goods, you’ll want to choose an agency with strong experience selling on Instagram and TikTok. B2B companies will likely focus their efforts on a platform like LinkedIn. You’ll want to understand what the agency specializes in and make sure it aligns with the platforms you care about.

Industry-specific experience

No two industries are the same, and there will be different obstacles, opportunities, and requirements for each one. A social media agency with knowledge of your specific industry can be a great asset because they will understand your business’s unique circumstances. Different content types will work better for different industries (User-generated, behind-the-scenes, etc.), and an agency with expertise will be familiar with your audience’s points of interest.

Content creation

Consistent posting on social media demands a high volume of quality content, which can be time-consuming. When selecting an agency, you need to ensure its capabilities align with your business needs. Do they have the resources to capture original content on-site? Can they create and edit videos? These are key questions to consider when outsourcing social media management. Additionally, an agency with access to professional photographers can elevate your brand with high-quality visuals. An Orlando social media agency like Wellons Communications could even come onsite and capture content for you if you’re in the area.

Staying on trend

The social media landscape is constantly evolving, so it’s essential to find a social media firm that stays on trend. Platforms introduce new features, algorithms shift and audience preferences are always changing. An agency that keeps up with these changes will help your business stay relevant and competitive. They’ll know how to incorporate trending content formats like reels, stories, and more into your strategy and will be ahead of the curve to participate in ongoing trends. Staying on trend also shows your audience your brand is listening, engaged and in tune with their interests, which helps maintain loyalty and solidifies your brand identity.

Knowing how to execute on ads

If you already advertise on social media, you’ll want to ensure your agency of choice can take over or improve upon the strategy you have now. If you haven’t tried advertising on social media, you might take this chance to give it a try. It’s a relatively low-cost way to reach an audience, raise awareness, drive engagement or even make sales. Social media advertising can range greatly from small budgets and complementary objectives to huge campaigns with creative components and sales integrations. You need to make sure your agency can meet whatever level of service you need.

Public relations expertise

Public relations expertise is crucial for a social media agency. Why? Because these days, social media basically is crisis communications. A social media agency that is involved in management for your business will need to monitor comments and reviews, flag concerning content and be able to craft the right response. Social media can also be bolstered by PR activities, like user-generated content or influencer partnerships. If these things are important to you, you’ll want to be sure your agency can marry PR and social media…or at least work well with your PR firm or employees.

Find a social media agency

Choosing the right social media agency can be a game-changer for your business. With expertise across platforms, industry-specific knowledge, strong content creation abilities and PR skills, the right agency will help your brand grow, connect with your audience and stay ahead of the competition. When you partner with the right agency, you can focus on running your business and leave the day-to-day details of social media management to the experts.

If you’re looking for a social media agency or to chat about social media management, Wellons Communications would love to help. For more information on how to contact us, click here.

Every business head likes a marketing tool that doesn’t cost anything and can reach virtually all one’s target audiences with an unfiltered message. That tool already exists — blogs.  And most businesses already maintain a blog on their website.

According to MasterBlogging.com, in 2025, 90% of businesses have a blog, with 91% of business-to-business (B2B) and 86% of business-to-consumer (B2C) companies augment their websites with a blog.

Stats like this underscore how blogs have become established elements of a marketing and public relations program. Blogs communicate stories about one’s business in a compelling way that strengthens your relationships with existing customers, engages new audiences, and positions you as a thought leader in your field.

What’s not to like about blogs?

Nothing, other than the time it takes to write the blog and post it on your website. If you want to add some spice to your blog, incorporate some graphics and even a short video or two. The exact format and way you present is solely up to you and there’s virtually no cost to creating the content.

Blogs share your story in your voice…and they are unfiltered and share your story precisely as you want to share it. It’s an easy way to position yourself as competent, a leader in your field and to provide valuable information to your audience.

Unlike static, unchanging components of your website, like “Contact,” or “About Us,” Blogs thrive on regular updates in the form of new blog posts. This fresh content keeps your readers engaged and signals to search engines that your site is active and relevant.

Blogs provide new reasons to return to your website

One characteristic of a blog does require a little bit of work. That’s because a successful blog is not a “set it and forget it” undertaking.

There is a need to keep your information fresh and provide useful, new and provide reasons for readers to return to your site. By keeping information dynamic, readers can connect with your business with a personal sense of belonging that other marketing elements cannot necessarily provide.

In other words, keeping your blog fresh can be likened to caring for an indoor plant that requires watering, occasional nutrients, and moving around to catch sufficient sun for growth.

Writing SEO blogs does not need to be a grind

Like the rollout of a company newsletter that is exciting the first three or four times it is prepared and published, the novelty of blogs begins to wear out after you have gotten into the swing of preparing them.

This “shape-shifting” component of blogs allows you to show the creative side of your business, from what you say in the content portions to the visuals that you employ to make your blog story come to life.

Let us help write your content

At Wellons Communications, we are all about creating content and programs that enable people to connect with your business.

And that includes the writing and preparation of blogs. We come up with ideas, along with adapting other marketing components to fit into your blog (e.g. “Have you seen our latest ads?” along with a story about what your advertising aims at, or “Here’s a sneak preview of what we’re doing in the months to come”).

Blogs, after all, are another form of marketing and communications. And, at Wellons Communications, like our name says, communications are what we do every single day of our business lives.

So, with the 2025 business year moving ahead at full clip, take a new look at your website and ask yourself “What does our blog say about us?” If you are not sure or simply want help in putting an ongoing blog program together for you, contact us at 407-339-0879 or email us at will@wellonscommunications.com.

Let us tell you more about how our “blog work” can help add an exciting, inexpensive, and effective new element to your marketing program.