Month: February 2024

At its very core, marketing is all about telling a story that will capture attention and persuade people to believe in whatever it is you are selling.

Whether it is a product, a service, or an idea, it requires effective storytelling to explain what you are presenting and to earn their trust.

How much time do you have to tell your story?

As a business owner or key marketing player, you are the chief storyteller in your enterprise. You have the primary responsibility for creating your message and getting out there so it can attract customers.

But let’s face it. The many demands of running a business allow little time to dreaming up narratives.

You must deal with employees, customers, and suppliers. You are bombarded with emails, telephone calls, meetings, texts, time to travel and other interruptions throughout your business day.

That does not allow you to sit still long enough to ponder about how you want to shape your story, let alone share it with the world.

That’s where public relations — and Wellons Communications — enter the picture.

“Stories are remembered up to 22 times more than facts alone.” — Jennifer Aaker (General Atlantic Professor of Marketing, Stanford University Graduate School of Business)”

All we do is storytelling. And we can tell some great stories.

Our entire Orlando public relations business revolves around creating stories and getting them out there to work on behalf of our clients.

Our approach to storytelling is based on a simple formula.

1. We identify elements that make your enterprise stand out.
2. We build engaging narratives that clearly and simply communicate the benefits of what you do.
3. We craft the means of delivering your stories so that your story reaches media sources whose audiences are the most likely to buy your services.

Your story is unlike anyone else’s story.

There’s no one way to tell you story because your story is unique to you and how you operate your business.

Some stories are best told in story form…. with narrative that has a beginning, a middle, and an end, in as few words as possible.

Other stories require visualization. A simple graphic, like a chart, a photo, or an image can validate the old adage “a picture is worth a thousand words.” At the more complex end of visualization are videos, that bring together words, sound, and images.

Underneath all of this is your budget.

You can only afford to spend so much on storytelling. Budget is a consideration that we always keep in mind. And we strive to keep your spending to a minimum while still reaching the goals you want to achieve.

How can we help you tell your story?

Let our PR firm know what kind of story you need to tell. Or want to tell. Consider using our Orlando public relations resources and abilities to tell  — and distribute– your story in a simple, effective, and affordable manner.

Call us at 407-339-0879 or email us at will@wellonscommunications.com and tell us what kind of story you want to share.

We’re all ears.

The past five years have been, perhaps, the most challenging time ever for marketing and PR agencies that help marketers.   

•  There’s been a pandemic that has totally overturned the norms, routines, and expectations that govern the way we work. 

•  There’s been the overwhelming coverage of division among Americans that, at least for the foreseeable future, does not appear to any closer to any kind of resolution.

• There has been the introduction of new technologies that have impacted both how we project information and how we gather it. The overwhelming presence of the Internet, for example, has birthed new ways of projecting and gathering information. Newspapers have been forced to become digital communications. Cable, which overturned over-the-air TV, is battling streaming services. 

When you consider how dependent publicity and public relations is on the oxygen of media attention, these factors have forced Orlando marketing and PR agencies, like Wellons Communications, to be as nimble as possible to adjust to a remarkably new and different media landscape.  

Recognize that change creates opportunity  

At our PR firm, our first step in response to the changing marketing landscape has been to acknowledge that marketers are being buffeted by unforeseen challenges.  

Rather than throw up our hands in despair about rapid change, we are asking ourselves two important questions: 

1. Where and what are the opportunities that change is creating? 
2. How can we help our clients take advantage of these opportunities?

So, with marketing in mind, we are looking for opportunities that we can capitalize upon in this new, kaleidoscopic marketing world.  

What kinds of changes? And what kinds of opportunities? 

An explosion of new media outlets. New websites, blogs, podcasts, and related online communications forms emerge every day. This has created an opportunity to project our client’s messages to a tech-savvy generation that no longer reads the newspaper, listens to the radio, or gets their news from TV. 

 Influential new online communicators. The Internet has created an entire new galaxy of “journalists.” The opportunity: ferret through the thousands of blogs, podcasts and websites that have emerged and identify those who can benefit our client’s marketing initiatives.  

 New communications technology. By arming our clients with the tools that can be used in new journalistic technologies, we take advantage of two opportunities: 

• We make it easier for journalists and online media to tell our client’s story.

• We put our clients into position to react rapidly to tight deadlines and demands. 

These tools can be as simple as digitized photos and video or, at the other end of the spectrum, virtual reality productions that make our client’s products and ideas come to life in dramatic fashion. 

 New PR tools. New public relations programs like Prowly, Meltwater, PR Igloo, Prezley and Muck Rake have supercharged the old marketing notion of CRM (Customer Relationship Management) into a media relations CRM tool. These enable PR practitioners to more efficiently and effectively “sell” stories and ideas to those journalists who are most likely to want or need specific information about specific industries.  

Let us help you find the Orlando marketing and PR opportunities…and capitalize on them. 

Underscoring our fascination with changes — and the opportunities changes create — is our philosophy that we are marketing public relations practitioners.  

The only reason we practice public relations to help our clients sell their products or beliefs.  

Our Orlando marketing and PR firm can help you create—and execute—and public relations and publicity program that will be tailored to put your message in the hands of those media outlets that can best reach your audience. And that’s an opportunity you need to consider.  

 Call us and let us help you find the opportunities…and take advantage of them.