What’s the best way to re-establish commerce as we knew it before the onset of COVID-19?
Truth be told, no one has all the answers. And, there is no “one size fits all”. Whatever approach you adopt for reopening must be tailored to your audience and what you can communicate about your business.
And, whatever you convey about your business needs to immediately connect with your current and potential clients and possess relevancy to their needs, as well as your ability to deliver services.
So, what are some ways you can affordably and instantly cut through the clutter of COVID-19-related messaging to get your message across?
Use graphics to fast-track your message.
Lean on high-impact PR graphics to tell your story…graphics that present memorable, easy-to-understand information about you, and your service, at a single glance.
Something as simple as a postcard can re-establish that you are open and operating. A message like “We’re up and running”, accompanied by your name and how to reach you will immediately establish a key element of reopening marketing communications.
The same message can easily be reconfigured to a visual-centric email that can be viewed and understood in a single moment. It can also be adapted to a text message or posts on social media.
Make your graphics as powerful as possible
Make it easy for your target to understand you are up and operating.
Aim for high impact and a minimum of clutter and distraction. A simple message surrounded by white space, for example, can have the same power and impact as a costly billboard or a paid full-page ad in a newspaper (either the printed kind or their online editions).
A single, memorable graphic or combined headline-graphic, along with your company’s name and logo, can get your point across and immediately convey that your business is moving forward.
Your message has to be more than “We are open.”
As businesses reopen, one’s first instinct is likely to blurt out “We’re open” or “We’ve reopened.”
That’s all well and good, but it doesn’t exactly jump off the page. That’s because millions of other businesses are saying the very same thing. So many businesses are saying “We’ve re-opened” that it is difficult to remember who is who, what they are selling, and why it is relevant to you.
Your message has to be short. Simple. And different.
Creating short, simple messages that are different can be amazingly powerful. But it’s not as simple as it sounds.
It is a process that requires some hard thinking on the part of your communications team and discipline on your part.
In these communications-overloaded times, we have found that keeping it simple is a strategic approach that consistently works to cut through the clutter and enable our clients to stand apart from the pack.
It’s an approach we are ready to put to work for you.
We thrive on the challenge of creating simple but powerful messages and blending them with memorable graphics to convey your key marketing messages.
Creating short, simple messages and making your message different is where Wellons Communications can assist you.
If that’s the kind of fast-track approach you need to help get your marketing communications re-established, then talk with us.
We’ll listen carefully to what you want to accomplish with your messaging and work quickly, but thoughtfully, to provide solutions that can accelerate getting your business operating as much “back to normal” as possible in as short a time as possible.
Call me, Will Wellons, at 407-462-2718, or email me at will@wellonscommunications.com and let me put our team of messaging pros behind you
