Oh Baby! Ripley’s Believe It or Not! Odditorium in Niagara Falls to Host Fertility Statue Exhibit

World-famous statues are linked

to more than 2,000 pregnancies – so proceed with caution!

Niagara Falls, ON. – (August 4, 2010)Ripley’s Believe It or Not! Odditorium in Niagara Falls will host the return of the world-famous Ripley’s Fertility Statues for public viewing from September 4 to September 26.

Please Don’t Touch – Unless You Want a Baby!

More than 2,000 women have reported that they became pregnant shortly after touching the wooden statues. Many of them had been told by doctors they would never be able to conceive.  Some are very serious about touching the statues, believing in their powers to help them conceive. Others want to avoid touching the statues – for the very same reason!

The five-foot tall wooden statues were acquired from the Ivory Coast of West Africa in 1993 and were placed in the lobby of Ripley Entertainment’s corporate headquarters in Orlando. Within months, 13 women, including staffers and office visitors, were pregnant.

The Real American Idols

Following a December 1995 story in the Wall Street Journal chronicling the phenomenon, the demand to touch them became international news. In the ensuing years, the edifices made three trips around the world.

They were retired to the Ripley warehouse in 2001, but due to great demand, they were put on display at the Ripley headquarters in Orlando, where women routinely made special visits just to see and touch the statues.

“For years, we were inundated with requests to make these statues available once again, so we’ve brought them out of retirement and they are proving to be very popular during this world tour,” said Edward Meyer, VP of Archives & Exhibits for Ripley Entertainment.

The statues are back in the U.S. after wrapping up the European leg of their three-year world tour. They have been seen by thousands of people during crowd-pleasing stops at the Ripley’s Believe It or Not! museums in New York’s Times Square, Grand Prairie, Texas, Williamsburg, Virginia, Orlando, Florida, Myrtle Beach, South Carolina, Wisconsin Dells, Wisconsin, San Francisco, California, London, Blackpool, England, St. Augustine, Florida, Newport, Oregon, San Antonio, Texas, Branson, Missouri, Atlantic City, New Jersey, Ocean City, Maryland and Gatlinburg, Tennessee.

How to Reach Out and Touch the Statues in Niagara Falls

The statues will be on display in the lobby of Ripley’s Believe It or Not! Odditorium in Niagara Falls from September 4 through September 26. Would-be parents are invited to come in and touch them for FREE during regular business hours. Museum hours and location:

Daily 9 a.m. – midnight

4960 Clifton Hill, Niagara Falls, Ontario

L2G 3N4 Canada

(905) 356-2238

After Niagara Falls, the statues’ final stop will be in Panama City, Florida from October 4 – October 25 .

To set up an interview with a mother who touched the statues and became pregnant, contact Tim O’Brien at obrien@ripleys.com.

For more information, including high resolution images and video, please visit www.ripleysnewsroom.com.

About Ripley Entertainment Inc.

Ripley Entertainment Inc. (www.ripleys.com), keepers of the venerable Ripley’s Believe It or Not! brand, is a global leader in location-based entertainment, entertaining more than 13 million annually at its 80 attractions in 11 countries.  In addition to its 31 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in 42 countries. Ripley Entertainment is a Jim Pattison Company, the third-largest privately held company in Canada.

Contacts:

Tim Parker

General Manager

Ripley’s Believe It or Not! Niagara Falls

Office – 905-356-2238

parker@ripleys.com

Tim O’Brien

VP Communications

Ripley Entertainment Inc.

Office – 615-646-7465

Cell – 615-496-5949

obrien@ripleys.com

Oh Baby! Ripley’s Believe It or Not! Odditorium in Atlantic City to Host Fertility Statue Exhibit

World-famous statues are linked

to more than 2,000 pregnancies – so proceed with caution!

Atlantic City, N.J. – (May 5, 2010)Ripley’s Believe It or Not! Odditorium in Atlantic City will host the return of the world-famous Ripley’s Fertility Statues for public viewing from June 4 to June 29.

Please Don’t Touch – Unless You Want a Baby!

More than 2,000 women have reported that they became pregnant shortly after touching the wooden statues. Many of them had been told by doctors they would never be able to conceive.

Some are very serious about touching the statues, believing in their powers to help them conceive. Others want to avoid touching the statues – for the very same reason!

The five-foot tall wooden statues were acquired from the Ivory Coast of West Africa in 1993 and were placed in the lobby of Ripley Entertainment’s corporate headquarters in Orlando. Within months, 13 women, including staffers and office visitors were pregnant.

The Real American Idols

Following a December 1995 story in the Wall Street Journal chronicling the phenomenon, the demand to touch them became international news. In the ensuing years, the edifices made three trips around the world.

They were retired to the Ripley warehouse in 2001, but due to great demand, they were put on display at the Ripley headquarters in Orlando, where women routinely made special visits just to see and touch the statues.

“For years, we were inundated with requests to make these statues available once again, so we’ve brought them out of retirement and they are proving to be very popular during this world tour,” said Edward Meyer, VP of Archives & Exhibits for Ripley Entertainment.

The statues are back in the U.S. after wrapping up the European leg of their three-year world tour. They have been seen by thousands of people during crowd-pleasing stops at the Ripley’s Believe It or Not! museums in New York’s Times Square, Grand Prairie, Texas, Williamsburg, Virginia, Orlando, Florida, Myrtle Beach, South Carolina, Wisconsin Dells, Wisconsin, San Francisco, California, London, Blackpool, England, St. Augustine, Florida, Newport, Oregon, San Antonio, Texas and Branson, Missoui.

How to Reach Out and Touch the Statues in Atlantic City

The statues will be on display in the lobby of Ripley’s Believe It or Not! Odditorium in Atlantic City from June 4 through June 29. Would-be parents are invited to come in and touch them for FREE during regular business hours. Museum hours and location:

Monday – Friday:  10:00 a.m. – 9:00 p.m.

Saturday:  10:00 a.m. – 10:00 p.m.

Sunday:  10:00 a.m. – 9:00 p.m.

1441 Boardwalk

(609) 347-2001

After Atlantic City, the statues will spend several months touring the Ripley’s Believe It or Not! Odditoriums around the U.S.  The current schedule is:

Ocean City, Maryland: July 2 – July 27

Gatlinburg, Tennessee: July 31 – August 29

Niagara Falls, Ontario: September 4 – September 26

Panama City, Florida: October 4 – October 25

To set up an interview with a mother who touched the statues and became pregnant, contact Tim O’Brien at Obrien@ripleys.com.

For more information, including high resolution images and video, please visit www.ripleysnewsroom.com.

About Ripley Entertainment Inc.

Ripley Entertainment Inc. (www.ripleys.com), keepers of the venerable Ripley’s Believe It or Not! brand, is a global leader in location-based entertainment, entertaining more than 13 million annually at its 80 attractions in 11 countries.  In addition to its 31 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in 42 countries. Ripley Entertainment is a Jim Pattison Company, the third-largest privately held company in Canada.

Contacts:

Chris Connelly

GM, Ripley’s Believe It or Not! Atlantic City

Office – (609) 347-2001

ripacac@aol.com

Tim O’Brien

VP Communications

Ripley Entertainment Inc.

Office – 615-646-7465

Cell – 615-496-5949

obrien@ripleys.com

Ripley’s Believe It or Not! Fertility Statues get Credit for another Conception

Oh Baby! New Jersey woman latest to share success story as statues continue their U.S. tour

Atlantic City, N.J. – (June 23, 2010) – A New Jersey woman is the latest to join more than 2,000 women worldwide who say Ripley’s Believe It or Not! fertility statues helped them get pregnant.

Rachel and Jon Taylor, stationed at Fort Dix Army base, had been trying to start a family for about three years but had no luck in getting pregnant. Fertility specialists told Rachel there was no way she would conceive on her own.

The couple was running low on hope when Rachel’s mother read a news story about the Ripley’s fertility statues on the internet.

The five-foot tall wooden statues were acquired from the Ivory Coast of West Africa in 1993 and placed in the lobby of Ripley Entertainment’s corporate headquarters in Orlando. Within months, 13 women, including staffers and office visitors, were pregnant. The statues were put on public display around the country and the number of people who say the statues helped them get pregnant has grown to more than 2,000.

Rachel and her mother made a special trip to the Ripley’s Believe It or Not! Odditorium in Wisconsin Dells while the statues were there for a month during their international tour.

“I was desperate and willing to try anything to get pregnant,” said Taylor. She and her mother rubbed the statues, spent a couple hours shopping and then got on a plane back to New Jersey.

BBEFORE – Rubbing the statues in Wisconsin

In November, Rachel found out she was pregnant – just weeks from before turning to in vitro fertilization treatments. She gives credit to the statues. “I can’t come up with any other explanation,” she says.

Neither can her doctors. To this day, Rachel says they have never figured out why she became pregnant.

She’s due to give birth in August to a baby boy named Maxwell.

Would she call on the statues for help getting pregnant again? “I would,” says Taylor. “But I’ll have to convince my husband first!”

She and her mom paid the statues a visit during their current stop at the Ripley’s Believe It or Not! Odditorium in Atlantic City and shared her success story with others calling on the statues for some good conceptual karma.                             AFTER – Mom and baby-to-be visit the statues in Atlantic City

The statues will be on display at Ripley’s Atlantic City through June 29th.

Their next stop will be Ripley’s Believe It or Not! Odditorium in Ocean City from July 2 to July 27.

As always, the statues are on display in the lobby of the Ripley’s museums and can be seen – and touched – for free.

For more information, including the statues’ tour schedule, high resolution images and video, please visit www.ripleysnewsroom.com.

To set up an interview with Rachel Taylor, contact Tim O’Brien at obrien@ripleys.com.

About Ripley Entertainment Inc.

Ripley Entertainment Inc. (www.ripleys.com), keepers of the venerable Ripley’s Believe It or Not! brand, is a global leader in location-based entertainment, entertaining more than 13 million annually at its 80 attractions in 11 countries.  In addition to its 31 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in 42 countries. Ripley Entertainment is a Jim Pattison Company, the third-largest privately held company in Canada.

Contacts:

Chris Connelly                                                                                                   Tim O’Brien

GM, Ripley’s Believe It or Not! Atlantic City                                          VP Communications

Office – (609) 347-2001                                                                                  Ripley Entertainment Inc.

ripacac@aol.com Office – 615-646-7465

Cell – 615-496-5949

obrien@ripleys.com

Bigger is not always better

AOL’s Patch is in 11 states and targets cities with a population between 15,000 and 100,000.
AOL’s Patch is in 11 states and targets cities with a population between 15,000 and 100,000.

So what is a better hit – the Wall Street Journal, or a community paper in Topeka?

Most PR people will think this is a foolish question and answer “the Wall Street Journal, you dummies!”

Let’s look at this a little deeper. The WSJ is certainly better for your portfolio, but the community paper in Topeka may be better for the needs of your client. If you are trying to reach people at the community level, it’s far more important to go local.

The mantra in newsrooms has always been local-local-local, and that’s especially true today.

Look at the growth of hyperlocal news sites. Datasphere is churning out hundreds of web sites that will focus on neighborhood news. AOL’s Patch is in 11 states and targets cities with a population between 15,000 and 100,000. These sites join the ranks of community papers and radio stations that can be a great resource in PR. No, they won’t make for a killer resume, but they might make for a killer event for your client.

Think local, and remember that bigger isn’t always better.

Reputation Repair, Social Media and Kanye West

Kanye West, at the MTV Video Music Awards, was nominated for one award, but his performance was his high point. --Mike Blake/Reuters
Kanye West, at the MTV Video Music Awards, was nominated for one award, but his performance was his high point. --Mike Blake/Reuters

For the second year in a row, Kanye West stole the show at last night’s MTV Video Music Awards.

Last year, the performer snatched the microphone from Taylor Swift during her acceptance speech, to tell the world that Beyonce’s video was better. This year West capped the show as only he can — with music and light shows and strong language.

Kanye ended the show with a song that was equal parts apology and frustrated battle cry. When he walked offstage the audience was chanting his name.

Although I’m not sure I’d ever use Kanye West’s methods, he certainly can teach us a few things about reputation destruction and reputation repair.

Consider how well Kanye used modern media in just the past week.

First, he turned to Twitter. He wrote 72 Tweets referring to last year’s incident, and the fallout he has experienced since.

He apologized to Ms. Swift, and called out the media and those who have criticized him. He also expressed contrition, Kanye-style (grammar his):

“I’ve hurt, I’ve bled, I’ve learned. I only want to do good. I am passionate I am human I am real. I wish I could meet every hater I wish I could talk to every hater face to face and change there a opinion of me one conversation at a time.”

This put Kanye West’s name front and center just days before the MTV awards show that he imploded on a year ago.

West has received plenty of good press from his activities on the social media microblog – after all, he follows no one, but has more than 1.1 million followers.

But that was just groundwork.

When Kanye West appeared on the VMAs, he was all about moving forward, singing a song from a new CD and showing clips from a new film he produced, all for a national TV audience.

In both cases, Kanye used the digital media and the legacy broadcast media to get out his message without interruption, control negative reaction, and redefine his reputation.

Taylor Swift, meanwhile, sang a pretty song in the middle of the show about innocence and regret, which was pretty much forgotten by the evening’s end.

Well done, Kanye – somehow your bad-boy message overshadowed the pretty blonde again.

Conscious Containers Introduces New Eco-Friendly Lunchboxes

LAGUNA BEACH, Calif. –Packing a lunch has never been greener. Conscious Containers, the makers of the eco-friendly U-TURN 2 TAP water bottles, is introducing a sleek, easy-to-store and environmentally friendly lunchbox—known as Munchbox.

Children throw away an estimated 75 pounds of lunch trash per school year, including water bottles, plastic baggies and plastic cutlery. Munchbox allows for easy storage of snacks, sauces and sandwiches in its 100% food-grade stainless steel compartments.

Since there’s no plastic, the lunchboxes are Bisphenol A (BPA) free. And they come in a slim, chic design that easily fits into any backpack or locker. It even has side clips to prevent any food from falling out.

Each purchase comes with the larger Munchbox, along with a smaller snack-size container that fits inside.

“Our goal has always been to reduce plastics from our landfills, and Munchbox does just that,” said founder and co-owner Jessica Mulligan. “Its reusable, long-lasting design minimizes unnecessary waste. This gives parents the opportunity to talk about how small steps can make a big difference when it comes to caring for our environment.”

Munchbox uses sustainable, toxin-free materials. The lunchboxes are available at www.uturn2tap.com/product.htm and at select stores. Munchbox containers cost $19.95.

For more information on Munchbox, visit www.uturn2tap.com.

About Conscious Containers

Conscious Containers was founded in 2008 in Laguna Beach, Calif. to create an eco-friendly line of housewares for the natural product consumer. Using sustainable, toxin-free materials, Conscious Containers provides safe, reusable products that minimize unnecessary waste. The company integrates the work of contemporary artists into all product designs to promote the fine arts, as well as environmental awareness. Conscious Containers continues to research innovative ways to enrich the quality of consumer life using sustainable practices.

Contact:

David Holmes

Conscious Containers

(949) 494-3464

david@uturn2tap.com

Schmidt Design Studio Completes Interior Design of Vince Carter’s Restaurant

ORLANDO, Fla. – Schmidt Design Studio announces that it has completed the interior design of Vince Carter’s restaurant in Daytona Beach, in coordination with architects Cuhaci & Peterson.

The upscale-casual restaurant—owned by the Orlando Magic star and his business manager Michelle Carter-Scott—evokes a contemporary, high-end lodge feel with the use of rustic stone-and-wood elements, a 30 ft. glass wall, and dramatic lakefront views.

“Vince Carter is a hometown hero, and we wanted to make sure his restaurant had all the pizzazz that he’s shown on the court,” said Anna Schmidt, the designer and owner of Schmidt Design Studio. “That’s why we created larger-than-life structures suspended from 30-ft. high ceilings and darting 15 ft. up walls.”

Patrons at Vince Carter’s will enjoy Schmidt’s handiwork throughout the interior, including:

Six wood-and-stainless metal structures suspended on aircraft cables from the 30-ft.-high ceiling.  These custom-designed pieces of art incorporate LED ‘star field’ lights inset into a faux painted backdrop.

A majestic woven metallic grid that rises 15 ft. up a vertical wall in the main dining area. The structure is backlit to show off glimmers of its stainless aluminum and bronze panels.

Four featured booths create the “spine” of the main dining room with arched ladder-like overhangs that add a dose of drama. Alongside the booths, the Gallery Wall features contemporary art.

The Owner’s Box, or VIP dining area, features an exquisite, custom 17-ft. spiraled chandelier with individually hung lit globes.

Mikala’s piano lounge near the entry features an intimate setting with private tables, glistening light fixtures, and unexpected colors and finishes.

Schmidt Design Studio specializes in designing the interior spaces of restaurants and has been instrumental in the rebranding of major nationwide restaurant chains. Located in Orlando, Fla., Schmidt Design Studio also works with independent restaurants across the country.

Vince Carter’s opened earlier this year at 2150 LPGA Blvd. in Daytona Beach. The menu features a wide variety of chef created specials inspired by top-quality ingredients such as Certified Angus Beef.

For more information on Schmidt Design Studio, visit http://www.schmidtdesignstudio.com, or learn more about Vince Carter’s at http://www.vincecarters.com.

ABOUT SCHMIDT DESIGN STUDIO

Schmidt Design Studio is a professional interior design firm specializing in restaurant and bar interiors with a secondary emphasis on corporate spaces. Located in Orlando, Fla., Schmidt Design Studio has worked extensively with nationwide chains, franchises, and upscale independent restaurants throughout the country. Whether Schmidt Design Studio is rebranding an entire chain or updating a look for a single-location vendor, clients receive exceptional service from the initial project meeting to final completion. Founded in 2003 by interior designer Anna Schmidt, Schmidt Design Studio has worked with clients such as Olive Garden, Smokey Bones, Seasons 52, Red Lobster, Ruth’s Chris Steak House, Ruby Tuesday, FOX Sports Grill, among others. For more information, visit

http://www.schmidtdesignstudio.com.

Contact

Grace Bade

Designer/Project Manager

Schmidt Design Studio

(407) 872-2448

grace@schmidtdesignstudio

Rocketing your way to a PR problem: Taking liberties with the truth before Congress

What’s happening to Roger Clemens is a Public Relations teaching opportunity. roger-clemens.79740099

Clemens has been indicted on lying before Congress.

The seven-time Cy Young award-winner was the most dominating pitcher of the steroid era in baseball. That goes to figure, because his former trainer Brian McNamee said the star player took steroids.  Even good friend and former teammate Andy Pettite, who has admitted taking steroids, has confirmed Clemens said he took steroids.

So what does all of this have to do with Public Relations?

Try Rule One of crisis PR: Tell the truth.

My 13-year-old son loves baseball. He plays it every day and lives the game.

Recently, I heard him debating with his friends who the best players of all time might be. When talk turned to Roger Clemens, my son could not figure out what the fuss is all about.

“Everybody knows he took steroids,” my son said. “He should just tell the truth and move on.’’

Great point. When stuck in bad public relations situations, it is paramount to tell the truth as quickly as possible and move on.

But the trouble Clemens faces is not that he is accused of telling a fib to friends, or even a member of the media. The Texas flamethrower is accused of lying to Congress. So now the full force of a federal investigation is bearing down on him.

Clemens proclaims that he never took performance-enhancing drugs. But we have heard that story many times from athletes who later admitted they lied.

The fan in me still hopes that Clemens is being honest. The PR person in me wishes everyone would learn to tell the truth from the beginning.

We’ll see how this plays out. No matter what happens, Clemens’ All-American reputation will never be the same.

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Unlocking the PR Power of #Twitter

From your mood to the movement of your favorite rapper, there’s a lot we can learn from Twitter.

For one, the U.S. West Coast is happier than the East Coast—or so say Northeastern and Harvard researchers, who mapped out a way to quantify and visualize happiness all based on real-time Twitter comments (although I’m happy to say—and Tweet—that the map shows we’re pretty content here in Central Florida).

Then, there’s rapper Kanye West. He joined the popular social media site after a visit to its headquarters—and received instant coverage. Then, a few weeks later, Stephen Homes, a Twitter user from England, became a minor celebrity when he tweeted West to ask what kind of toothpaste he used on his diamond teeth. That question made Holmes the only person West himself chose to follow—and earned him a mention on NPR.

It goes to show you: social media’s pull is strong when it comes to media coverage and public awareness, and it should be an integral part of your overall strategic public relations campaign. So how do you build your brand on Twitter? Here are a few social media starter tips:

Kayne Tweet

  1. Decide how you want to brand your company: Fill out your entire profile and design your background—this makes your page look legitimate and extends your brand image onto Twitter.
  2. Become known as an expert/resource: Mashable writes that Twitter is a shorter and more viral form of blogging, so the same rules still apply.
  3. Establish a Twitter marketing plan: This includes adding Twitter links to e-mail signatures, Web sites, newsletters, presentations, business cards, promotion products, etc. Just like with any social network or blog, the more people who follow you, the easier it is to grow your already existing community.
  4. RT and Hashtags: Retweets, hashtags and following other people are essential ways to get new followers (What are hashtags? They’re the # signs placed in front of key search terms).

Ad Age calls promotion and public relations through Twitter “a souped-up word of mouth.” So start talking—140 characters at a time—and begin to unlock the PR power of Twitter.

For more social media and public relations advice, contact Wellons Communications at 407-339-0879. And don’t forget to follow us on Twitter @Wellons_PR.

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