We’ve all heard the importance of having an “elevator speech” that tells your audience what you do and how important your product or service is to them. We at Wellons Communications agree with the idea of a short, punchy message.…
Tag: central florida public relations
Why your business needs a press room, and how to create one
How many times have you gone online to research a prospective client’s organization only to find yourself mired in promotional gobbledygook that fails to clearly state what the organization does? Now, put yourself in the shoes of an enterprising journalist…
Are you too much in love with social media?
Social media—and its hold on businesses that are seeking to sell to those millions of fans—has dramatically changed how we market to wanna-be clients. Businesses like to call on social media because it is relatively inexpensive, allows rapid formulation of…
How would Santa use public relations?
Santa needs PR? “C’mon,” you scoff. “Santa needs PR like I need a hole in the head.” But, when you step back and think more about it, even Santa has a genuine need for public relations assistance, just like your…
How to get the most out of your elevator speech
Quick! When someone asks you “What do you do?”, what’s your answer? Do you tell the questioner, in a single sentence, what you do – or do you focus on the benefits you provide your clients? Are you able to…
Four things you need when distributing your company’s news
Suppose you tweaked your product or service so it made you the leader in your particular industry…and no one heard the news. Suppose you landed a huge client that elevated your position to a leader in your field…but couldn’t get the…