We are already half way through 2017 — can you believe it? We’re betting those New Year’s resolutions are feeling a long way off. But what about your goals for your business? Just like the daily trips to the gym…
Category: Communications Strategy
Social media delivers results
More than 80 percent of Americans have a social media presence. If you’re not using social media as part of your marketing strategy, you’re missing out. Social media marketing can be extremely effective, and it doesn’t have to be confusing…
Let’s be clear: Why clarity is essential in your communications
With a multitude of changes unfolding as 2017 moves forward, we are increasingly seeing what kind of turmoil can transpire if communications are not perfectly clear. Ask yourself “How clear are the messages I am conveying to my clients, my…
Get real: In a world of fake news, authentic content is king
If you’ve been reading the news recently, you know that the news itself has been making headlines—specifically so-called “fake” news sites and their effect on the election. Google has been called out for algorithms that allow fake sites to rise…
Are you asking yourself “What changes do I need to make for 2017?”
With 2016 rapidly running out of days, it’s that time of year when one starts asking “How well is my business doing?” and “What kinds of changes should I be considering?” You may want to start by asking yourself these…
Communicate your Benefits in “Plain Speak”
Successful communication is not about doing more. It’s about maximizing what you are already doing. Here’s an example: Take a look at your website and your brochure. Ask yourself “Will readers immediately understand what I do?” and “Does my website…