My son asked me at halftime of the Super Bowl XLIV – “Dad, why do the halftime acts have to be so old?’’ At first, I was just happy that he did not add the line I knew he was…
News
Grandstanding makes for bad PR
Today we’ll look at how to handle public relations and media relations THE WRONG WAY with some help from a pair of special guests: the federal government and Mel Gibson. Lesson #1 – choose your words carefully and say what…
A picture of Palin is worth 1,000 books
I love Sarah Palin. Actually, let me be clearer – I love Sarah Palin’s public relations team. Her glamour shot center cover of USA Today on Friday, Dec. 11 was stunningly good. For a losing vice-presidential candidate who quit her…
Ashton Kutcher, King of Social Media
As co-CEO of Katalyst Media, Ashton Kutcher is on the cutting edge of all things related to making money and extending brand reach with social media. Kutcher’s rise as a business visionary is quite an accomplishment, considering he is best…
Ripley Believe It or Not scores positive press in National Enquirer
Yes, the headline is true. Ripley’s top-selling Ripley’s Believe It or Not! Seeing is Believing secured a wonderful feature in the recent issue of the National Enquirer on newsstands now. (Wow, I never thought I would use that line!) But…
Tiger Woods shoots at least a double bogey in Crisis PR
Tiger Wood has shown the world he knows how to hit a golf ball. But he has also shown the world that he – and all of his likely well-paid advisors – knows very little about crisis PR. Did Tiger…