Though new food fads are created daily in the restaurant business, it is often the old favorite dishes and drinks that are top sellers. The same is true is in restaurant marketing. Public relations – announcing your story before everyone…
Author: Wellons Communications
The Importance of Knowing Your Audience in PR
So you got the new iPhone update which includes the new emoji keyboard and you’re really excited about it. However, you wouldn’t send your grandmother a text full of emojis when you know that: She doesn’t understand that means that…
Degree – Check. Skills – Check. Experience – Not so much: Gaining experience through Internships
If you’re a recent graduate then it’s quite possible that you’ve run into the merry-go-round of applying for entry-level positions, meeting all of the qualifications, but one of the requirements is to have 1-3 years of experience. Huh? “But that’s why…
ICYMI – Social Media Platforms Widening Advertising Options
Instagram introduces carousel ads, Pinterest expanding promoted pins In case social media advertising and marketing wasn’t complicated enough, more platforms are expanding their promoted content offerings. Instagram and Pinterest are both expanding their promoted content services, and they are both…
Starbucks takes a Venti “L” For its #RaceTogether Campaign
Social media has increasingly become a tool used by companies to promote their campaigns through user-generated content. For example, Coca-Cola’s #ShareACoke campaign provided a hashtag and encouraged consumers to share their Coke physically as well as virtually, generating a lot…
The Dress, swords and truths about viral promises
First of all, let me state my position: the dress is white and gold. My daughter insists the dress is blue and black – but I’m convinced otherwise. The dress is the latest viral sensation – it was the talk of…