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Author: Wellons Communications

What companies can learn about crisis PR from the United Airlines leggings incident

On Sunday morning, a United Airlines gate attendant barred two teenage girls from boarding a flight from Denver to Minneapolis because they were wearing leggings. News of the leggings incident went viral, and within hours, United Airlines had a PR…

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Social media delivers results

More than 80 percent of Americans have a social media presence. If you’re not using social media as part of your marketing strategy, you’re missing out. Social media marketing can be extremely effective, and it doesn’t have to be confusing…

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Let’s be clear: Why clarity is essential in your communications

With a multitude of changes unfolding as 2017 moves forward, we are increasingly seeing what kind of turmoil can transpire if communications are not perfectly clear. Ask yourself “How clear are the messages I am conveying to my clients, my…

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Make a realistic New Year's resolution for your business

Around this time of the year, we are bombarded with reminders to prepare New Year’s resolutions. Many of us dutifully scribble down five or six resolutions, and by Jan. 3, have already buried them among the papers on our desks…

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Get real: In a world of fake news, authentic content is king

If you’ve been reading the news recently, you know that the news itself has been making headlines—specifically so-called “fake” news sites and their effect on the election. Google has been called out for algorithms that allow fake sites to rise…

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Are you asking yourself “What changes do I need to make for 2017?”

With 2016 rapidly running out of days, it’s that time of year when one starts asking “How well is my business doing?” and “What kinds of changes should I be considering?” You may want to start by asking yourself these…

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