Unpredictability is the rule of the game when it comes to hurricanes…..and the media. This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm - a major hurricane tha
Besides the usual suspects of Facebook, Twitter and traditional outlets, two big time fast food giants are marketing to the person who knows best - mom. Recently McDonald’s rolled out a down-sized F
Posturing with no results behind it will lead to very bad PR - just ask the federal government. For most of the past month, consumers, big businesses and small businesses held their breath while our
Netflix was instrumental in changing the movie rental process. The old corner video store was out – DVD delivery by mail and instant online streaming was in. However, in the midst of backlash against
After a 25-year reign on daytime television, Oprah said goodbye in May. Even if she’s off the small screen, Oprah’s influence leaves a lasting impression. As we reminisce about freebies and star-stud
Okay, you have just been caught with your pants down – pun intended. When the world finds out about your wrong doing or your company’s wrong doing, you should: A. Deny B. Blame the media
Buzz is nothing new to internet domain host, GoDaddy. This time, however, the controversy is not over a racy Super Bowl ad, but over videos of the company’s chief executive, Bob Parsons, hunting big g
It’s a parent’s nightmare and an instant public relations crisis. This article on USA Today looks into a couple of these restaurant mishaps - babies being served booze! Something most of us never tho
Two tweets to @AmbassadorRoos were all it took to mobilize aid from U.S. troops to Kameda hospital in Japan. A USA Today article explores the ways help was deployed through social media and more spec
Social media is the communications tool of the next generation. A CNN article noted Facebook is booting 20,000 underage users per day. The article reports nearly half of all 12-year-olds in the U.S.
When the world gives you lemons, you make lemonade. Consider what Aflac is now doing. Last week it fired Gilbert Gottfried – the voice of its famous duck - who was ousted for making insensitive rema
Are traditional research studies a thing of the past? Maybe not, but a top research buyer for Procter & Gamble Co. says that research will change dramatically in the next few years because of the
The massive earthquake in Japan once again shows the power and speed of social media. When people - no matter where they are in the world - need to communicate, they are turning to Facebook, Twitter a
By Will Wellons The Wall Street Journal this week had a story on how Google is revamping the secret formula it uses to rank web pages in order to keep people from cheating. Those dastardly cheaters
By Vanessa Tostes You may want to think twice before posting your next status update on your Facebook page – especially if you are in the market for a new job. More and more companies are using Face
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