How often do you look at your website from your customer’s point of view? Marketers generally blast away with all the unique selling propositions that distinguish their product or service. They often focus entirely on telling their customers why their…
Take a glance at what kind of information you have available on your website and ask yourself, “How important is this information to the folks we’re trying to reach? Is it worth their time? And how does it reflect on…
This may be hard for some business owners to accept, but media relations storylines are not about your business. It’s about the story, and it’s about the angle the reporter wants to cover that would benefit the readers or viewers…
Photos play an underrated role in digital marketing and public relations. All too often, organizational leaders obsess with the precise language employed in press releases, statements and other written public communications. That’s no surprise as management wants to participate in…
You (and your business) are likely on social media. Maybe you have been for a while, and you’ve got a nice rhythm of posting and engaging with customers and fans. But in the world of digital marketing, nothing stays the…
When was the last time you talked directly with one of your clients or customers to determine what they really think of your service or product? Not just looking over survey results or a quick glance at online responses, but…