At Wellons Communications, we’ve worked our share of media events, from restaurant openings with big celebrities to most recently, Altamonte Springs’ Red Hot & Boom. Here are some of our tips to help your next event go off without a…
Category: Blog
How PR can help you capitalize on unexpected opportunities
Unexpected marketing opportunities are akin to natural disasters like earthquakes, hurricanes, and cold weather events. You know they are coming, but they are impossible to predict when and where they will happen. So, how do you forecast unexpected opportunities? How…
2018 is just around the corner. How far along is your marketing planning?
It’s not even December, but doesn’t it feel like Christmas is already in full swing? And what happened to Thanksgiving? Though the sugarplums dancing in our heads are nice, it all serves as a stark reminder that the year is…
Are your communications really getting through?
In the history of communications, there has never been so much competition for the attention of consumers. The onset of the Internet, along with the explosion of e-mail, tweets, text messages, along with new ways to connect, like Skype and…
What New Did We Learn About Email Open Rates from Mailchimp?
As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing customers, as they were from the very start. Also, the part of the problem may be…
PPD Viewing Deal and ESPN
When it comes to big sports and the kind of deals that are made there, new twists and turns can be game-changing. In exactly such a manner, a recent marketing move by the NFL team and their partners shows that……