–by Sarah Harmon, Account Executive at Wellons Communications As an over-eager 20-something working in public relations—and with several exciting clients at Wellons Communications—I thought I knew it all. My axiom: The better the story; the better the media coverage. Enter “silly…
News
Internship Pursuit: What Not to Do
Forget about the “official start.” For us in Central Florida, the love bugs, humidity and heat say it all. Summer is here. And for us at Wellons Communications, that means the summer interns have arrived. This past week, Alex, Joel,…
Law & Order: Two decades of storytelling, and the powerful producer still does not control story placement
One of my favorite shows – Law & Order – could be bidding adieu later this month. The Wall Street Journal reported in its weekend edition that the longest running drama in the history of TV will have its final show May 24.…
Mirror Mirror on an attraction
Often times, hospitality companies do not look themselves in the mirror and ask the tough questions like: How can we better position ourselves for growth? Ripley Entertainment has taken that hard look and is on a pathway to open more Mirror Maze attractions…
In Public Relations, sometimes it is the small audiences that matter
Barnie’s Coffee & Tea held a pep rally this month in Baldwin Park for the Orlando Magic playoff run and to announce its new limited-time-only coffee appropriately named Orlando Magic Blend. The rally generated coverage from NBA Web sites, Orlando…
Shifting into PR Overdrive: A Look at GM
When you think of General Motors, let’s face it. Straightforward, honest and clean aren’t exactly the words that come to mind. It’s more like: hefty bailouts, billion-dollar bankruptcy and teetering obliteration. Talk about PR scrap yard. Yet GM is going…