Advertisement for the 2010 World Cup touts that one game changes everything. How right they are. One defender caught napping—or an unfocused goalie (need we mention England’s Robert Green?)—and a game, if not an entire cup, can be lost. Lose…
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The Power of a Good Mea Culpa
-by Frank Wolff, Media Relations Director Here’s a PR tip that applies to BP and all businesses big and small: don’t underestimate the power of a good mea culpa. Merriam-Webster defines mea culpa as a formal acknowledgment of personal fault…
Fact is—The Media Likes Facts
I enjoy The Count column in The Wall Street Journal. The column has interesting numbers and stats about sports or the sporting community. On Wednesday, WSJ reported in a big bold red number a fun fact about the new Consul…
Panhandle Tourism Takes a Hit Even Though Beaches are Beautiful
Destin, Fla. The beaches in Destin, Fla., were beautifully clear this past weekend for Memorial Day. Yet many of the visitors stayed away. No oil or tar balls have hit the pristine Florida panhandle. Still, patrons are afraid. The key…
A lesson in bad media relations
There was an old Saturday Night Live sketch that featured a character named Leonard Pinth-Garnell . He was an arts critic who showcased the worst in everything; Bad Playhouse, Bad Cinema, Bad Opera, etc. The audience got to witness a…
Modern-day Public Relations: Social vs. Traditional Media
Public relations isn’t just about getting in the local newspaper these days. The new mantra, for some, seems to have become “Extra. Extra. Read all about it (on Twitter).” While traditional media should never be disregarded, it is important for…