Social media has increasingly become a tool used by companies to promote their campaigns through user-generated content. For example, Coca-Cola’s #ShareACoke campaign provided a hashtag and encouraged consumers to share their Coke physically as well as virtually, generating a lot…
News
The Dress, swords and truths about viral promises
First of all, let me state my position: the dress is white and gold. My daughter insists the dress is blue and black – but I’m convinced otherwise. The dress is the latest viral sensation – it was the talk of…
Turning Pointe Studio Director Living Her Dream
Cathy Mae Cavanaugh is living her dream. Ever since she was a teenager putting herself through college, Cavanaugh has been an instructor at Turning Pointe – A Dance Studio. Over the years, Cavanaugh has taught more than 5,000 students…
Stop. Think. Remember the reason for Memorial Day
In today’s commercial world, some might think the reason for this holiday weekend is to give retailers a chance to sell mattresses at a discount or more beer for your holiday cookout. A visit to the Lawton House in a…
In the News business, you get what you pay for
Back in the day, gossip rags and celebrity media were frowned upon as second-tier. In the new age of citizen journalists, bloggers and a shrinking traditional media – the celebrity press is acting like the leaders of the pack. All…
Building your brand one step at a time
Marketing agencies like to tout their wins for big companies. We applaud those wins, for we know how hard they are to garner. Yet, what about small companies? Don’t they deserve the same services as the big firms? Emphatically we…