Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will…
Author: Wellons Communications
Crisis PR: When the storm hits, how will you respond?
Late August and early September 2017 will be remembered in history because of the enormous impact of Hurricanes Harvey and Irma. But how are you going to be remembered for how you responded to the needs of your clients during…
How to get more media coverage for your company
Sometimes you make news and don’t even know it. Other times, you have a big story to tell, but you fail to capitalize on it. Companies that generate positive publicity are often the first to respond to opportunities and take…
Say it again…and again…and again...
When you step back and examine what you say to potential customers, how consistent is your message? Does your message say the same thing every time? Or does it introduce a new thought to an audience that requires some time…
Say it with a smile: When humor works in communications
Take a look at almost every headline in today’s news. Terrorist attacks, investigations, tweetstorm responses – bad news (or the threat of bad news) is the subject of almost every headline. In the midst of negativity, we at Wellons Communications…
Don’t wait until the new year to change your communications strategy
We are already half way through 2017 — can you believe it? We’re betting those New Year’s resolutions are feeling a long way off. But what about your goals for your business? Just like the daily trips to the gym…