Taylor Swift is everywhere. She’s won countless music awards, her songs play on almost all radio stations and her photos can be found online and in magazines. Clearly, she’s hard to miss. Now it seems that Swift keeps getting into…
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Donald Trump: Promoting his Brand
We’re all aware of the media circus surrounding Donald Trump these past few weeks. It seems that every day Trump makes yet another statement offending a specific group or person, such as those towards illegal immigrants and John McCain. Just…
PR Lessons: Ariana Grande says "I hate Americans"
Looks like Ariana Grande has one more problem. The singer was recently recorded as saying, “I hate Americans, I hate America.” The security footage went viral, with Grande’s words making headlines. In the video, you can see the former Nickelodeon…
New Facebook Videos Will Generate Ad Revenue
Four million users a day watch videos on Facebook. The social media site now wants to cash in and more aggressively compete with Google Inc.’s YouTube. Facebook announced a revenue sharing model this week similar to YouTube’s where they…
The Importance of the Press Release
As communications veer ever-toward the digital, you may find yourself wondering, “Do I really need traditional public relations? What value is there in an ‘old-fashioned’ press release?” Let us ask you this, are you more likely to believe it when…
The Wrong PR Move: Beyonce’s “Beyhive” Upset at her GMA Announcement
Recently, Beyoncé appeared on a very-much hyped segment of Good Morning America. Promos of the appearance emphasized her message’s importance to fans and that they were going to “love it”. Many fans thought Beyoncé was going to announce tour dates, a new…