Even if you are not working in the advertising industry, this one piece of fun trivia will be an interesting one for anyone! For example, booking yourself a 30 second slot for a TV commercial that’s to be aired on….…
News
Online reading: Changing the way we think
In today’s society, it’s getting easier and easier to reach for our phones and tablets to read the latest news story, article or book. Businesses and classrooms are turning away from mail-outs and textbooks in favor of marketing emails and…
Advice for new PR and communications graduates
It’s almost unavoidable on social media this month. Tons of photos happy college graduates in caps and gowns are filling your feed. But what kind of future awaits these new job seekers, especially those new grads looking to go into PR? In…
PPD Viewing Deal and ESPN
When it comes to big sports and the kind of deals that are made there, new twists and turns can be game-changing. In exactly such a manner, a recent marketing move by the NFL team and their partners shows that……
Is It Possible to Target Baby Boomers on the Web?
The U.S. senior population is expected to double by 2050. And while they’re staying healthier longer, and living longer too, these ads deftly demonstrate that life’s packed with curveballs you don’t expect—like strokes or broken hips. (We often forget that,…
Why We Should Use Far More Phygital
When we talk about the technology one steadfast trend is the arrival of new buzzwords and phrases. This year it seems the term “phygital” is the big word when it comes to retail customer experience. The “phygital” is the blending…