While people across the country held their breath watching Alabama’s last-second defeat of Georgia in the College Football Playoff National Championship on Monday, some in Orlando slept soundly. We can only assume the athletic department staff at the University of…
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Five predictions for marketing in 2018
Now is the time when prognosticators pull out the crystal ball and give their best shot at predicting the future—and we at Wellons Communications are no different. We enjoy looking ahead, but what’s more, we feel it is our duty…
2018 is just around the corner. How far along is your marketing planning?
It’s not even December, but doesn’t it feel like Christmas is already in full swing? And what happened to Thanksgiving? Though the sugarplums dancing in our heads are nice, it all serves as a stark reminder that the year is…
Communication is all about consistency
It’s fun to have a new toy for your business, and it can definitely feel like a win to finish a big project, like a website redesign. Knowing how you’re going to use a new tool – and how it’s going to…
Want to reach your customers? You gotta run.
Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will…
Crisis PR: When the storm hits, how will you respond?
Late August and early September 2017 will be remembered in history because of the enormous impact of Hurricanes Harvey and Irma. But how are you going to be remembered for how you responded to the needs of your clients during…