Take a look at almost every headline in today’s news. Terrorist attacks, investigations, tweetstorm responses – bad news (or the threat of bad news) is the subject of almost every headline. In the midst of negativity, we at Wellons Communications…
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Don’t wait until the new year to change your communications strategy
We are already half way through 2017 — can you believe it? We’re betting those New Year’s resolutions are feeling a long way off. But what about your goals for your business? Just like the daily trips to the gym…
What companies can learn about crisis PR from the United Airlines leggings incident
On Sunday morning, a United Airlines gate attendant barred two teenage girls from boarding a flight from Denver to Minneapolis because they were wearing leggings. News of the leggings incident went viral, and within hours, United Airlines had a PR…
Social media delivers results
More than 80 percent of Americans have a social media presence. If you’re not using social media as part of your marketing strategy, you’re missing out. Social media marketing can be extremely effective, and it doesn’t have to be confusing…
Let’s be clear: Why clarity is essential in your communications
With a multitude of changes unfolding as 2017 moves forward, we are increasingly seeing what kind of turmoil can transpire if communications are not perfectly clear. Ask yourself “How clear are the messages I am conveying to my clients, my…
Make a realistic New Year's resolution for your business
Around this time of the year, we are bombarded with reminders to prepare New Year’s resolutions. Many of us dutifully scribble down five or six resolutions, and by Jan. 3, have already buried them among the papers on our desks…