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Tag: public relations strategy

The value of keeping it simple

It has never been more challenging to be a consumer than it is in 2016. Today’s channels of communications are so numerous and pervasive that they have become annoying. Your content now competes with about 30 trillion other indexed pages…

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ICYMI – Social Media Platforms Widening Advertising Options

Instagram introduces carousel ads, Pinterest expanding promoted pins In case social media advertising and marketing wasn’t complicated enough, more platforms are expanding their promoted content offerings. Instagram and Pinterest are both expanding their promoted content services, and they are both…

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Organizations fight fake reviews

The value of a good review for a business is priceless. How many of us browse Yelp when choosing where to grab a bite to eat, scout TripAdvisor to plan a vacation, or check out reviews of the local auto…

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