Unpredictability is the rule of the game when it comes to hurricanes…..and the media. This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm – a major hurricane that would race up the eastern seaboard…
Category: Media Relations
Marketing to Mommies
Besides the usual suspects of Facebook, Twitter and traditional outlets, two big time fast food giants are marketing to the person who knows best – mom. Recently McDonald’s rolled out a down-sized French fry portion and added apples to every…
Something to quack about
When the world gives you lemons, you make lemonade. Consider what Aflac is now doing. Last week it fired Gilbert Gottfried – the voice of its famous duck – who was ousted for making insensitive remarks on Twitter about the…
Tucson tragedy provides insights to solid media relations
The series of press conferences after the shooting of Congresswoman Gabrielle Giffords and 19 others at a congressional meet-and-greet over the weekend was a study in proper media relations and crisis communications. Especially well done were the media briefings from…
Goodbye 2010, Hello 2011
We at Wellons Communications would like to thank all of the other marketing firms around Florida for taking the holidays off. This week has been one of our best weeks of the year. The holidays are a great time to…
What is a press release worth?
The value of a single press release varies. But like a good stock pick, a well written properly targeted press release often produces results. Wellons Communications is one of the few major public relations agencies in Orlando and Central Florida…