With so much advertisement constantly being produced, it can be difficult to target a specific demographic and receive the response your advertisements look for – difficult, that is, for everyone except Carl’s Jr. and Hardee’s. Known for their racy ad…
Category: Media Relations
Wellons Communications helps tell your story in 2012
The New Year is right ahead. Have you drafted your story/vision for the coming year? It’s likely that you have a story to tell and may not even realize it. Many businesses have stories about their progress, new programs, expansions…
What do the media and hurricanes have in common?
Unpredictability is the rule of the game when it comes to hurricanes…..and the media. This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm – a major hurricane that would race up the eastern seaboard…
Marketing to Mommies
Besides the usual suspects of Facebook, Twitter and traditional outlets, two big time fast food giants are marketing to the person who knows best – mom. Recently McDonald’s rolled out a down-sized French fry portion and added apples to every…
Something to quack about
When the world gives you lemons, you make lemonade. Consider what Aflac is now doing. Last week it fired Gilbert Gottfried – the voice of its famous duck – who was ousted for making insensitive remarks on Twitter about the…
Tucson tragedy provides insights to solid media relations
The series of press conferences after the shooting of Congresswoman Gabrielle Giffords and 19 others at a congressional meet-and-greet over the weekend was a study in proper media relations and crisis communications. Especially well done were the media briefings from…