From butcher shops to runways, clothing made from raw meat is all the rage. But Lady Gaga—and her infamous apparel at the 2010 MTV Video Music Awards—isn’t the trendsetter here. The new book by Ripley’s Believe It Or Not! Enter…
Category: Media Relations
Bigger is not always better
So what is a better hit – the Wall Street Journal, or a community paper in Topeka? Most PR people will think this is a foolish question and answer “the Wall Street Journal, you dummies!” Let’s look at this a…
No PR…er Soup…for You
When positive press comes along, most businesses see it as a good thing. After all, a lengthy story in let’s say The New York Daily News or a 2-minute slot on CBS’s The Early Show can do wonders in terms…
Don’t Take the Bait
Two recent news stories reminded me of a good lesson for people facing critical questioning from the media: don’t take the bait. We expect the media to ask tough, fair questions. It’s their job and that’s what they should do. But…
Larry King is Hanging up his Suspenders
Larry King announced that he is retiring from his prime-time cable TV interview show on CNN, where he has been asking the tough questions to celebrities, world leaders and people in the news for a quarter century. For me, the…