We at Wellons Communications would like to thank all of the other marketing firms around Florida for taking the holidays off. This week has been one of our best weeks of the year. The holidays are a great time to get stories placed because the media- both traditional and digital-are dying for news.
If your business has an evergreen story or a story that just might not make the cut during the busiest times, you should think about holiday time distributions. You won’t always get the biggest readership, but having that bird in the hand – a placement that will live on the internet and draw people back to your website at ANY time of year – is better than no media hit at all.
A news cycle does not take a holiday. A good PR firm should respect the news cycle and continue to work every angle, every day, in trying to help the clients get their message out.
The best holiday present you can give a business is not a card or peaches from Harry & David, but a hit that will drive business in the first quarter of the year and live on the Internet for weeks come. We had a bounty of placements ranging from USA Today, Today’s Show, front page of St. Pete Times, Home and Away Magazine, Creative Loafing and Green Car Report, just to name a few.
It has been a very happy holiday and we hope that you and your business have a very prosperous new year!