In an age where consumers turn to social media and the internet for so much of their buying needs, reviews are more popular than ever. Reviews bring credibility to your business. Whether it’s a book, a product or a restaurant,…
Category: Media Relations
Binge Watching: A Sign of Changing Media Times
We’ve all done it. Watched hours on end of a show discovered on Netflix that we’re obsessed with and we need to know what happens next. Mornings turn into evenings, which turning into mornings again. Another day spent streaming. Ah…
Domino’s: Using digital and social media to change the way we order pizza
Domino’s latest ad has the usual big brand flair of celebrities, bright colors and social media. Richard Sherman tweets a pizza emoji, Eva Longoria orders a pizza from her TV remote, Sarah Hyland texts the pizza emoji to place her…
The Importance of the Press Release
As communications veer ever-toward the digital, you may find yourself wondering, “Do I really need traditional public relations? What value is there in an ‘old-fashioned’ press release?” Let us ask you this, are you more likely to believe it when…
In the News business, you get what you pay for
Back in the day, gossip rags and celebrity media were frowned upon as second-tier. In the new age of citizen journalists, bloggers and a shrinking traditional media – the celebrity press is acting like the leaders of the pack. All…
Building your brand one step at a time
Marketing agencies like to tout their wins for big companies. We applaud those wins, for we know how hard they are to garner. Yet, what about small companies? Don’t they deserve the same services as the big firms? Emphatically we…