Pokémon Go is less than a month old, and there’s almost no chance you haven’t heard about it. The game became an overnight sensation, quickly topping Twitter’s daily users and grabbing at Facebook’s engagement. Some millennials have been calling it…
Category: Marketing
Using consistency to break through to your target audiences
When you communicate what you do and how you do it, how consistent is your messaging? When you describe your business – and the benefits you provide your customers – do you say the same thing every time? Is your…
The value of keeping it simple
It has never been more challenging to be a consumer than it is in 2016. Today’s channels of communications are so numerous and pervasive that they have become annoying. Your content now competes with about 30 trillion other indexed pages…
Why You Need Reviews
In an age where consumers turn to social media and the internet for so much of their buying needs, reviews are more popular than ever. Reviews bring credibility to your business. Whether it’s a book, a product or a restaurant,…
Binge Watching: A Sign of Changing Media Times
We’ve all done it. Watched hours on end of a show discovered on Netflix that we’re obsessed with and we need to know what happens next. Mornings turn into evenings, which turning into mornings again. Another day spent streaming. Ah…
Domino’s: Using digital and social media to change the way we order pizza
Domino’s latest ad has the usual big brand flair of celebrities, bright colors and social media. Richard Sherman tweets a pizza emoji, Eva Longoria orders a pizza from her TV remote, Sarah Hyland texts the pizza emoji to place her…