When you communicate what you do and how you do it, how consistent is your messaging? When you describe your business – and the benefits you provide your customers – do you say the same thing every time? Is your…
Category: Marketing
The value of keeping it simple
It has never been more challenging to be a consumer than it is in 2016. Today’s channels of communications are so numerous and pervasive that they have become annoying. Your content now competes with about 30 trillion other indexed pages…
Why You Need Reviews
In an age where consumers turn to social media and the internet for so much of their buying needs, reviews are more popular than ever. Reviews bring credibility to your business. Whether it’s a book, a product or a restaurant,…
Binge Watching: A Sign of Changing Media Times
We’ve all done it. Watched hours on end of a show discovered on Netflix that we’re obsessed with and we need to know what happens next. Mornings turn into evenings, which turning into mornings again. Another day spent streaming. Ah…
Domino’s: Using digital and social media to change the way we order pizza
Domino’s latest ad has the usual big brand flair of celebrities, bright colors and social media. Richard Sherman tweets a pizza emoji, Eva Longoria orders a pizza from her TV remote, Sarah Hyland texts the pizza emoji to place her…
New Facebook Videos Will Generate Ad Revenue
Four million users a day watch videos on Facebook. The social media site now wants to cash in and more aggressively compete with Google Inc.’s YouTube. Facebook announced a revenue sharing model this week similar to YouTube’s where they…