Social media sites have transpired past our everyday lives and into the courtrooms. Just look at the Trayvon Martin case and current trial against his killer George Zimmerman. Zimmerman’s team of lawyers has now entered the social media fray by…
Category: Communications Strategy
Reputation Management in a Modern World
“Glass, china and reputation are easily cracked and never well mended.” – Benjamin Franklin, “Poor Richard’s Almanack” Long gone are the days where figureheads of corporations remain in the shadows. Now, news outlets and the public are putting the spotlight…
Carl’s Jr. and Hardee’s know how to spice-up their brand image
With so much advertisement constantly being produced, it can be difficult to target a specific demographic and receive the response your advertisements look for – difficult, that is, for everyone except Carl’s Jr. and Hardee’s. Known for their racy ad…
Starbucks Beetle Juice has Vegans Seeing Red
The world’s largest coffeehouse chain has the vegan community in an uproar…over Strawberry Frappuccinos®. It was recently discovered that Starbucks has been using ground-up beetles for the coloring of this tasty treat. As disgusting as that sounds, the Cochineal Beetle…
A call to marketers: do not discredit the new dad
Recent findings have revealed that marketers should not be so quick to disregard dads as a target audience when it comes to advertising. New data from a study conducted by The Parenting Group and Edelman reveals that dads believe they…
The Role of PR in the Susan G. Komen Foundation vs. Planned Parenthood Debate
Recently, the Susan G. Komen Foundation for breast cancer research has come under attack for their decision to revoke funds allotted to Planned Parenthood for breast-health services. After a public attack on the Komen Foundation, leaders quickly revoked their previous…