A week ago Mike Haywood had the reputation as a great young football coach with a very bright future. After all, he was the first choice to be the next football coach at the University of Pittsburg – a top…
Category: Communications Strategy
Rocketing your way to a PR problem: Taking liberties with the truth before Congress
What’s happening to Roger Clemens is a Public Relations teaching opportunity. Clemens has been indicted on lying before Congress. The seven-time Cy Young award-winner was the most dominating pitcher of the steroid era in baseball. That goes to figure, because…
No PR…er Soup…for You
When positive press comes along, most businesses see it as a good thing. After all, a lengthy story in let’s say The New York Daily News or a 2-minute slot on CBS’s The Early Show can do wonders in terms…
Larry King is Hanging up his Suspenders
Larry King announced that he is retiring from his prime-time cable TV interview show on CNN, where he has been asking the tough questions to celebrities, world leaders and people in the news for a quarter century. For me, the…
The World Cup of Reputation Management
Advertisement for the 2010 World Cup touts that one game changes everything. How right they are. One defender caught napping—or an unfocused goalie (need we mention England’s Robert Green?)—and a game, if not an entire cup, can be lost. Lose…
The Power of a Good Mea Culpa
-by Frank Wolff, Media Relations Director Here’s a PR tip that applies to BP and all businesses big and small: don’t underestimate the power of a good mea culpa. Merriam-Webster defines mea culpa as a formal acknowledgment of personal fault…