The world’s largest coffeehouse chain has the vegan community in an uproar…over Strawberry Frappuccinos®. It was recently discovered that Starbucks has been using ground-up beetles for the coloring of this tasty treat. As disgusting as that sounds, the Cochineal Beetle…
Category: Communications Strategy
A call to marketers: do not discredit the new dad
Recent findings have revealed that marketers should not be so quick to disregard dads as a target audience when it comes to advertising. New data from a study conducted by The Parenting Group and Edelman reveals that dads believe they…
The Role of PR in the Susan G. Komen Foundation vs. Planned Parenthood Debate
Recently, the Susan G. Komen Foundation for breast cancer research has come under attack for their decision to revoke funds allotted to Planned Parenthood for breast-health services. After a public attack on the Komen Foundation, leaders quickly revoked their previous…
What do the media and hurricanes have in common?
Unpredictability is the rule of the game when it comes to hurricanes…..and the media. This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm – a major hurricane that would race up the eastern seaboard…
Marketing to Mommies
Besides the usual suspects of Facebook, Twitter and traditional outlets, two big time fast food giants are marketing to the person who knows best – mom. Recently McDonald’s rolled out a down-sized French fry portion and added apples to every…
What can marketers learn from Oprah?
After a 25-year reign on daytime television, Oprah said goodbye in May. Even if she’s off the small screen, Oprah’s influence leaves a lasting impression. As we reminisce about freebies and star-studded specials it’s important to consider the lessons we’ve…