Even the world’s largest search engine needs a little marketing help sometimes. Despite its previous reluctance to use a traditional integrated marketing plan, Google reportedly spent $213 million in 2011 to advertise its services in the U.S—and the expenses are…
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Are you a Pinner?
Pinterest is the newest social media craze sweeping the nation, with more than 11.7 million (and counting!) users since February creating pinboards to share images, videos and other objects of inspiration. As of today, even Barack Obama has an active…
A call to marketers: do not discredit the new dad
Recent findings have revealed that marketers should not be so quick to disregard dads as a target audience when it comes to advertising. New data from a study conducted by The Parenting Group and Edelman reveals that dads believe they…
The Role of PR in the Susan G. Komen Foundation vs. Planned Parenthood Debate
Recently, the Susan G. Komen Foundation for breast cancer research has come under attack for their decision to revoke funds allotted to Planned Parenthood for breast-health services. After a public attack on the Komen Foundation, leaders quickly revoked their previous…
Wellons Communications helps tell your story in 2012
The New Year is right ahead. Have you drafted your story/vision for the coming year? It’s likely that you have a story to tell and may not even realize it. Many businesses have stories about their progress, new programs, expansions…
Heads will roll if you don’t push sales
Even some of the biggest heads in the business will find themselves out of a job if they don’t help sales. Just ask the Burger King. The King was dethroned recently, after his wacky, teen-targeting commercials weren’t pulling in customers.…