Take a glance at what kind of information you have available on your website and ask yourself, “How important is this information to the folks we’re trying to reach? Is it worth their time? And how does it reflect on…
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Media relations storylines: Think beyond yourself and your business
This may be hard for some business owners to accept, but media relations storylines are not about your business. It’s about the story, and it’s about the angle the reporter wants to cover that would benefit the readers or viewers…
How to take advantage of trends to get attention for your business
Ever think of yourself as a trendsetter? Have you ever wondered how you can supercharge your digital marketing program by capitalizing on trends? It’s all too easy to say to oneself, “There’s nothing trendy about my industry.” But, when you…
Use photos to bring your story to life
Photos play an underrated role in digital marketing and public relations. All too often, organizational leaders obsess with the precise language employed in press releases, statements and other written public communications. That’s no surprise as management wants to participate in…
5 social media trends you can try right now
You (and your business) are likely on social media. Maybe you have been for a while, and you’ve got a nice rhythm of posting and engaging with customers and fans. But in the world of digital marketing, nothing stays the…
Do you listen to what your customers are saying?
When was the last time you talked directly with one of your clients or customers to determine what they really think of your service or product? Not just looking over survey results or a quick glance at online responses, but…