Posturing with no results behind it will lead to very bad PR – just ask the federal government. For most of the past month, consumers, big businesses and small businesses held their breath while our so-called leaders debated raising the…
News
Netflix #fails with fans
Netflix was instrumental in changing the movie rental process. The old corner video store was out – DVD delivery by mail and instant online streaming was in. However, in the midst of backlash against a recent price hike, Netflix has…
What can marketers learn from Oprah?
After a 25-year reign on daytime television, Oprah said goodbye in May. Even if she’s off the small screen, Oprah’s influence leaves a lasting impression. As we reminisce about freebies and star-studded specials it’s important to consider the lessons we’ve…
Public Relations 101: Don’t be a Weiner
Okay, you have just been caught with your pants down – pun intended. When the world finds out about your wrong doing or your company’s wrong doing, you should: A. Deny B. Blame the media C. Say it was someone else The…
GoDaddy’s Elephant in the Room
Buzz is nothing new to internet domain host, GoDaddy. This time, however, the controversy is not over a racy Super Bowl ad, but over videos of the company’s chief executive, Bob Parsons, hunting big game. Last month Parsons posted a…
Babies being served booze
It’s a parent’s nightmare and an instant public relations crisis. This article on USA Today looks into a couple of these restaurant mishaps – babies being served booze! Something most of us never thought would happen is now front page…