We’re all aware of the media circus surrounding Donald Trump these past few weeks. It seems that every day Trump makes yet another statement offending a specific group or person, such as those towards illegal immigrants and John McCain. Just yesterday he read aloud Republican presidential opponent, Senator Lindsey Graham’s private cell phone number. Traditional PR would condemn such practices, especially when a prospective candidate is trying to make a name for himself in the political arena; however, according to several political polls such as the Washington Post-ABC News polls, he is currently the GOP frontrunner.
People Love A Good Show
As a part of a good PR strategy, one must be able to attain and keep the public’s attention. No doubt Trump is doing that. His controversial statements seem to occur more and more frequently as time moves forward, ensuring that he is in the news constantly. All this attention is contributing to his early support.
Donald Trump is a business man. He knows how to market his products and services well. He knows how to promote his brand. He has been able to keep himself in the public spotlight for many years, which is no small feat.
And while the Trump route is not the recommended path, it seems to be working for him for the moment.
The real question is will Trump’s recognition as a prospective political candidate for 2016 continue to increase? Or has he peaked in popularity?
Looks like Ariana Grande has one more problem. The singer was recently recorded as saying, “I hate Americans, I hate America.”
The security footage went viral, with Grande’s words making headlines.
In the video, you can see the former Nickelodeon star and her friends covertly licking a doughnut on a display counter. Grande was recorded licking the doughnuts not once, but twice. After inquiring about a tray of over-sized doughnuts, Grande was recorded saying “What the #^&% is that? I hate Americans, I hate America.”
Watch for yourself here:
As the video got more popular, Ariana Grande sent a statement to several outlets including BuzzFeed News, saying:
I am EXTREMELY proud to be an American and I’ve always made it clear that I love my county*. What I said in a private moment with my friend, who was buying the donuts, was taken out of context and I am sorry for not using more discretion with my choice of words. As an advocate for healthy eating, food is very important to me and I sometimes get upset by how freely we as Americans eat and consume things without giving any thought to the consequences that it has on our health and society as a whole. The fact that the United States has the highest child obesity rate in the world frustrates me. We need to do more to educate ourselves and our children about the dangers of overeating and the poison that we put into our bodies. We need to demand more from our food industry. However I should of* known better in how I expressed myself; and with my new responsibility to others as a public figure I will strive to be better. As for why I cannot be at the MLB show, I have had emergency oral surgery and due to recovery I cannot attend the show. I hope to make it up to all those fans soon. That being said let me once again apologize if I have offended anyone with my poor choice of words.
*Grande’s representative later corrected this to “country”.
*Grande’s representative later corrected this to “should have”.
What can we learn?
When fighting a public relations battle, apologizing is often a good course of action, but how you apologize will determine whether your apology falls flat. If your apology is not well-received, it can potentially do more harm than good.
Apologies should be sincere – In her statement, Grande never says that she is sorry for what she said, but only for how she said it. Whether her initial words were taken as anti-patriotic or as fat-shaming, no one got the apology they were looking for.
Quality of writing/medium is important – Grande’s statement had a few grammatical errors. This can be construed as a hurried, careless apology. Being thorough in a written, apologetic statement sets the tone for how your apology will be received.
Stay on topic – There was some speculation that Ariana Grande pulled out of performing at the MLB all-star game because of this incident. She says it is because of an oral surgery recovery. If the two are truly unrelated, there is no need to address the MLB performance in this apology.
Four million users a day watch videos on Facebook. The social media site now wants to cash in and more aggressively compete with Google Inc.’s YouTube.
Facebook announced a revenue sharing model this week similar to YouTube’s where they will share ad revenue with video creators in a move, according to the Wall Street Journal, designed to attract more polished content and more ads. If successful, Facebook is a more daunting threat to the Google owned online video site.
While many people are mesmerized by family moments and funny animal stories, the Titans of digital media clearly see your videos as a strong revenue stream. Interesting fact to note: smart phones are the source of 65% of all video views on Facebook.
For more details on the changing landscape of what you’re seeing online go to Fortune.
As communications veer ever-toward the digital, you may find yourself wondering, “Do I really need traditional public relations? What value is there in an ‘old-fashioned’ press release?”
Let us ask you this, are you more likely to believe it when a stranger says, “I’m the best Hula Hooper in the world,” or when the New York Times writes an article saying, “Stranger is the best Hula Hooper in the world”?
Getting the news about your company published by a third party gives your story credibility, but how do you get your story to the media?
According to the 2014 Business Wire Media Survey, 90 percent of journalists used a press release within the last week and 80 percent turn to a company’s newsroom (where your old press releases should be posted) when researching an organization.
Photo via Business Wire.
Not only do you have to write the press release and get it to the right contacts within the correct outlets, but more than half (54%) of surveyed journalists were more likely to review a press release that includes multimedia than one that does not. With such a strong bias by the media for releases that contain images, it is important to note which multimedia elements are preferred.
Photo via Business Wire
Photographs (73%) lead the way, with graphics (43%), infographics (32%) and video (27%) also following closely behind.
Photo via Business Wire.
Once your press release goes out to the appropriate media, it should be available within your organizations’ online newsroom. Press releases (88%) remain one of the most sought after content types within a newsroom and 52% of journalists asking for at least one to five years of past press releases and 27% preferring the complete historical archive, according to the Business Wire report.
Photo via Business Wire.
The power of the press release is that it is the most valuable tool you can give to journalists, the gatekeepers of the media. You know that your organization is newsworthy; press releases are the way to get it out there.
And guess what? Press releases are one of the most traditional pieces of public relations.
Recently, Beyoncé appeared on a very-much hyped segment of Good Morning America. Promos of the appearance emphasized her message’s importance to fans and that they were going to “love it”. Many fans thought Beyoncé was going to announce tour dates, a new pregnancy, or something show-stopping.
Instead, fans were disappointed to hear that her announcement was about her vegan diet she adopted four months ago and about her new 22 Days Nutritional Plan.
Some fans were outraged and took to social media outlets like Twitter to vent their opinions on her announcement.
Some blame Beyoncé for all the buildup for such an anticlimactic message, while others blame GMA for their promos due to the fact that they knew what she would be announcing but decided to over-sell her message. Could all the fault be put on GMA? Or could the Beyoncé camp be part to blame? Without a doubt, her message brought plenty of awareness to the vegan lifestyle as a whole, making her vegan fans happy, but it also brought media attention to her new plant-based 22 Days Nutrition Plan she, her husband Jay-Z and her trainer Marco Borges teamed up to create.
Beyonce and Jay-Z take part in 22 day nutrition program. Image via www.22daysnutrition.com.
The announcement was more than likely supposed to spear-head a movement amongst her massive number of fans to embrace her nutritional plan, but instead it seems to have backfired. While some fans may indeed choose to follow in her footsteps, many other fans are outraged and feel as though Beyoncé has somewhat tricked them.
Could this hurt Beyoncé musical career? Could this become a great tool to organize a nation-wide vegan movement? Or could this end up being a small footnote in music history and soon to be forgotten? We’ll have to wait it out and see how things unfold in the coming weeks and months.
Have you heard of the #CharlieCharlieChallenge that overtook social media the past few weeks? It’s a challenge that mixes childhood superstitions of “Bloody Mary” and the Ouija board to summon a Mexican demon named Charlie. It might sound a little ridiculous, however, that didn’t stop the phenomenon spreading across social media.
“Take a piece of paper and draw a single horizontal line and a single vertical line that meet in the center. Put a “YES” in two opposing sections and a “NO” in the other two. Place two pencils across the middle of the drawing in a plus-sign formation, with one balanced atop the other so that it can spin.
“Ask aloud, “Charlie, Charlie, are you there?” or “Charlie, Charlie, can we play?” and the top pencil will likely move at some point because of how it’s balanced. However, some players believe it’s a sign that “Charlie” is in the room and ready to take questions.”
Some people became genuinely scared, recounting stories of hauntings and attacks by demons. The torment is especially awful if one stops playing without first asking “Charlie, Charlie, can we stop?” without getting a “no” in response.
The challenge trended on Twitter and Instagram almost immediately, with many posting videos and photos of their results.
Terrifying as it was, it seems this trend was just a giant marketing campaign for a new horror movie, The Gallows. The movie is about a boy named Charlie who was killed during a high school play. Years later, the high school tries to honor Charlie by recreating the play. A few students decide to break into the school at night in an effort to stop the play’s production; to dire consequences. The #CharlieCharlieChallenge is featured in one of the movie’s scenes.
While the #CharlieCharlieChallenge was a smart marketing move, generating conversation and action, it was also incredibly terrifying. I’m sure many more movie theatre goers will be seeing The Gallows now!
Social media has become increasingly more image-based. This fact can be attributed to why platforms like Instagram and Vine are increasingly on the rise. Here are some quick stats:
According to 2014 research published on eMarketer, photos accounted for 75% of content posted by Facebook pages worldwide.
Photos and images are also the most engaging type of content on Facebook, with 87% interaction from fans.
For Twitter, adding a photo URL to your tweet can boost retweets by 35%.
Knowing this is great for content marketers. However, for those attempting to track mentions from followers and engage their brand in the conversation, this is a challenge.
How do you find a great post to “regram” on Instagram if no one tags or adds a #YourBrandHere to their post? How do you respond to customers on Twitter who don’t include your handle? How do you respond to Facebook users who don’t post directly to your page? How do you track the analytics to show your boss that social media is worth the time?
Nearly 85% of posts that contain a logo contain either no text or no text that is relevant to your brand, according to Brian Kim, director of product management for ad-tech startup GumGum.
If the visual elements going on social media largely elude the tracking and analytics brands use to keep tabs on what people are saying, how can we give an accurate picture to our clients about what’s being said about them?
Enter the new social media analytics platform, Mantii. This platform is an offshoot of GumGum. Mantii looks for all or part of brand logos contained in social media posts, whether they mention the brand in text or not.
Another method is to track your own images being shared through a reverse Google Image search. Google’s search by image can easily give you the information you need about your own pictures being shared by others.
A final method is to use the platform Curalate. Curalate applies image-recognition algorithms to social media platforms, much like Mantii. However, this platform is officially recognized by Pinterest, Tumblr and Instagram.
Have you used, or plan to use any of these platforms? Or are you using a different platform to track your images? Let us know in the comments.
For some webmasters and companies, Google’s recent mobile friendly update, referred to as mobilegeddon, comes as an inconvenience. However, Google claims that these changes will make it more convenient for people searching on mobile devices.
Google announced recently that it’s made a number of changes in the way it will rank websites. This change comes down to a very important element: whether your website is fully optimized for mobile devices.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.” – Google
What does this mean? If your website, blog or landing page is not fully optimized for mobile devices, it’s likely that you’ll see a noticeable change in your ranking on mobile searches.
Here are a few content tips to consider when preparing your site.
• Focus on clear and concise headlines – Compelling headlines are important for mobile formats. A great indicator of a good headline: how would the headline read on Twitter? • Follow the inverted pyramid – Don’t bury the lead. Highlight your key takeaways upfront and save other details for later in the story. • Keep your paragraphs short and sweet – Large blocks of text may discourage mobile users from reading all the way through. Limit your paragraphs to only a few sentences.
For more information on Google’s mobile-friendly update, they’ve provided a rundown of what to expect and FAQs.
Though new food fads are created daily in the restaurant business, it is often the old favorite dishes and drinks that are top sellers.
The same is true is in restaurant marketing. Public relations – announcing your story before everyone else does it for you – has been around for years. Some might say that public relations and its main dish, the press release, are old news in today’s digital age. Yet PR is still the building block for restaurant success and a key step to customer credibility.
For owners with an eye on the bottom line, restaurant PR can produce results. It can get people talking about your restaurant, your new space or your new menu.
Wellons Communications has had success with restaurants across the Sunshine State, launching new restaurants and keeping existing brands in the public eye – no matter where the customer gets their news.
This month kicks off the celebration for Orlando I-Drive 360, a new entertainment complex with the Orlando Eye, attractions and host of wonderful shopping and dining options. Our agency is proud to play a part in the promotion of this new mecca for tourists. We were honored to open Tin Roof, a restaurant and live music venue, as well as Cowgirls Rockbar.
We also opened and partied with McFadden’s Restaurant and Saloon in the neighboring complex Vue at 360. For each of the openings we used public relations to help find qualified staff, educate food media on new signature dishes and create credible media buzz that brings people in the door.
At Wellons Communications, we don’t make the food – but we do make it sizzle.
So you got the new iPhone update which includes the new emoji keyboard and you’re really excited about it.
However, you wouldn’t send your grandmother a text full of emojis when you know that:
She doesn’t understand that means that you did not enjoy waking up this morning.
Her cell phone doesn’t receive text messages.
You would simply pick up the phone and tell her that information. It doesn’t make sense to send her a message she doesn’t understand through a medium she would never see.
The same is true in public relations. Knowing who you’re speaking to – knowing your audience – is a critical part of the PR practice.
No matter what strategy or tactic you are using, the best message in the world won’t be effective unless it’s in front of the right people in a way they understand. From collateral to social media campaigns and press releases, knowing your audience is crucial.
For example, when choosing outlets to send press releases to, we choose the ones most relevant to the client’s audience. A food blogger isn’t going to want to know about an upcoming marathon race. A CEO of a company probably doesn’t read or watch the same material that a college student does.
It’s important therefore to know where your audience gets their information and what channels they frequent. Facebook seemed like it was going to be the end-all-be-all of social media, but did you know that today’s teenagers don’t see Facebook to be as important as their parents do? If your product appeals to a younger demographic, it’s important to follow the trends of social media platforms. In the long run, these teenagers will hold major buying power 5-10 years from now. How will we adapt?
It’s also important to ensure that your message and tactics are appropriate for you audience. Messaging that is humorous isn’t always going to translate well for serious non-profits or business people. Similarly, a text-only ad for a children’s breakfast cereal isn’t going to communicate to toddlers.
In public relations and marketing, knowing your audience is step 1 in a successful campaign.
We’re all aware of the media circus surrounding Donald Trump these past few weeks. It seems that every day Trump makes yet another statement offending a specific group or person, such as those towards illegal immigrants and John McCain. Just yesterday he read aloud Republican presidential opponent, Senator Lindsey Graham’s private cell phone number. Traditional […]
Looks like Ariana Grande has one more problem. The singer was recently recorded as saying, “I hate Americans, I hate America.” The security footage went viral, with Grande’s words making headlines. In the video, you can see the former Nickelodeon star and her friends covertly licking a doughnut on a display counter. Grande was recorded […]
Four million users a day watch videos on Facebook. The social media site now wants to cash in and more aggressively compete with Google Inc.’s YouTube. Facebook announced a revenue sharing model this week similar to YouTube’s where they will share ad revenue with video creators in a move, according to the Wall Street […]