As business owners, many of us assume that our customers and potential customers know what we do. Nothing could be further from the truth.
Only a small fraction of clients fully comprehend the scope of the services that your company can provide. In fact, if you polled your own family members, only a small percentage understand what your business does.
What does this mean?
You have to keep telling your story. You have to tell it so many times you’re probably almost sick of it yourself. It’s an uphill battle – it takes multiple engagements with your audience before they grasp the message.
As we start a new year, it’s the perfect time for a simple checkup on your company message:
Does the “about us” section on your website actually reflect what the company does?
Are your services up-to-date?
Are you actively engaged in your social media or blog?
Do you have news that you think everybody should know, but nobody does?
In 2016, be committed to telling your story. Toot your own horn. Communication leads to sales. Most businesses grow best by word-of-mouth, but after you get that positive referral, people hustle to your website or your Facebook page to confirm what someone told them and find out more.
If you’re looking to get your communications in top form, we’d love an opportunity to help.
The 29th Annual Festival of Trees took place at the Orlando Museum of Art. We have had the pleasure of working with Council of 101 for several years, and it was an honor to organize their media preview kicking off the 2015 Festival of Trees event.
A media preview is beneficial to any business. It can offer a promotional boost in advance of an event opening or product launch, and it gives you the opportunity to spotlight your unique angles for an audience that is equipped to spread the word far and wide.
Media events rely on having not only the proper contacts, but the right approach. A specific structure is expected for a successful media event as well. We pride ourselves on our ability to help you put your best foot forward for the most appropriate audience.
Many thanks to the media guests in attendance, and kudos to Council of 101 for another enchanting display! The organization has raised over $6.5 million dollars benefiting the arts, children’s programs, and the museum.
In an age where consumers turn to social media and the internet for so much of their buying needs, reviews are more popular than ever. Reviews bring credibility to your business. Whether it’s a book, a product or a restaurant, consumers want to buy something they can trust. According to Marketing Land, when customers see positive recommendations, they’re more likely to buy it. Reviews can help erase any doubts of potential customers, and bring peace of mind with a purchase.
Source: Business 2 Community
Besides the obvious benefit to consumers, reviews can help improve social media for a business by generating content.
Perhaps most importantly, from a business perspective, the word of mouth marketing effort will increase sales. As the graph above shows, reading reviews influences buyer decision. Many consumers read reviews before making purchasing decision. Reviews lead to more sales.
Dr. Seuss once said “From there to here, and here to there, funny things are everywhere.” This couldn’t be more true for social media. When brands get in on the humor, social media is even more fun. Here are 3 reasons why your brand should consider using humor on social media:
Attention Grabber: We all mindlessly scroll through our social feeds during the day, sometimes it’s the same information, over and over again. When a funny video, picture or post pops up on the screen, you can bet we’re going to stop, read it and like it.
Relatable: Humor shows that brands have a human side. They don’t always take themselves too seriously, and can laugh. Relating to your audience is a guaranteed way to increase engagement.
Memorable: When your audience sees a funny post, they’re more likely to share it and remember it when it comes to making a purchasing decision. Take advantage of this by creating memorable content. Take this Virgin America post from Thanksgiving 2014, for example:
We’ve all done it. Watched hours on end of a show discovered on Netflix that we’re obsessed with and we need to know what happens next.
Mornings turn into evenings, which turning into mornings again. Another day spent streaming.
Ah yes, this is now the modern-day practice for the younger crowd who typically don’t work full time and have varying schedules with classes.
Now that summer is over, will people stop their streaming habits?
This trend in streaming and quickly digesting television shows and movies also points to our cultural demand to have information at our fingertips at all times. Is this a new challenge for marketers across all channels?
American teens spend 55% of their viewing time on tablets, laptops and smartphones. In contrast, adults age 45 and over spend half their time viewing via regular TVs.
Video on demand subscription services are growing too, with 87% of people subscribing to Netflix, Amazon Prime, HBO Go or HBO Now.
Streaming is now the norm, over traditional show viewing such as cable television, because people don’t have to wait a week or a season to find out what happened to a beloved character on their favorite show.
And when you’re done with one show, you can immediately start with the next.
All you have to do is click “play” or let the countdown end.
With every form of entertainment at our disposal 24/7, individuals have become their own editors for entertainment and news. It’s not likely to end anytime soon.
Domino’s latest ad has the usual big brand flair of celebrities, bright colors and social media. Richard Sherman tweets a pizza emoji, Eva Longoria orders a pizza from her TV remote, Sarah Hyland texts the pizza emoji to place her order and Clark Gregg orders with his smartwatch. In short, Domino’s wants to change the way we order pizza.
While fans have been able to order via phone and through Domino’s website for some time, they can now order through Twitter, Samsung Smart TV, Pebble or Android Wear smartwatch apps, the Ford SYNC AppLink and through voice ordering via a smartphone. Even the pizza emoji can be texted to DPIZZA (374992) to complete an “Easy Order.”
This marketing move, coined as “AnyWare” ordering is set to rival Pizza Hut, who has more digital awareness than Domino’s. These new ordering capabilities have secured Domino’s brand association with smartphones and social media ordering.
This new form of ordering is set to take a hold on brands everywhere. The average millennial checks their mobile device 43 times per day. Millenials also value brands that have positive social interactions. These statistics are growing by the day, and with Domino’s new way of ordering pizza, the use of social media and digital media devices is sure to continue to rise.
Taylor Swift is everywhere. She’s won countless music awards, her songs play on almost all radio stations and her photos can be found online and in magazines. Clearly, she’s hard to miss.
Now it seems that Swift keeps getting into disagreements with other fellow musicians, such as Katy Perry and Nicki Minaj, although her feud with the former is ongoing.
So what’s the big deal? Why do people keeping “picking” on Swift? Are these musicians really jealous of her and her achievements? Or is there something underneath all the flustering?
Could it all be due to a typical Hollywood hoax, to stir up public attention for these artists?
No information has been found to support such a theory, but the constant “hate” Swift gets seems somewhat intentional and timed.
For example, recently Nicki Minaj posted a tweet in which it was very apparent she was talking about Taylor Swift. Katy Perry decided to quickly jump in with a tweet to not so subtly offend Swift. Swift then responded by sending a tweet of her own basically denouncing Minaj for what she said. Minaj again tweeted a response to Swift saying that she wasn’t actually talking about Taylor and that she was still in her good graces, and Swift did the same. All in the same day.
These ladies all have PR teams who monitor everything they wear, say or do, so wouldn’t these professionals stop them whenever these stars post controversial tweets or photos?
Or is it all part of the plan?
Every time a celebrity gets into a feud with another celebrity, it always becomes news. These “feuds” garner public attention, as well as admirers. Everyone loves a good show, and these situations provide just that: a good show!
If this were true, their PR teams show that they know what “sells”. They know how to get the public’s attention and keep it. This is an important skill for any PR professional. These artists’ PR teams know who they are targeting and will give them exactly what they want. Likewise, in other types of PR, it is also crucial that professionals know their target audiences and give them what they like, in the manner that want it, i.e. social media to reach millennials and younger generations.
We’re all aware of the media circus surrounding Donald Trump these past few weeks. It seems that every day Trump makes yet another statement offending a specific group or person, such as those towards illegal immigrants and John McCain. Just yesterday he read aloud Republican presidential opponent, Senator Lindsey Graham’s private cell phone number. Traditional PR would condemn such practices, especially when a prospective candidate is trying to make a name for himself in the political arena; however, according to several political polls such as the Washington Post-ABC News polls, he is currently the GOP frontrunner.
People Love A Good Show
As a part of a good PR strategy, one must be able to attain and keep the public’s attention. No doubt Trump is doing that. His controversial statements seem to occur more and more frequently as time moves forward, ensuring that he is in the news constantly. All this attention is contributing to his early support.
Donald Trump is a business man. He knows how to market his products and services well. He knows how to promote his brand. He has been able to keep himself in the public spotlight for many years, which is no small feat.
And while the Trump route is not the recommended path, it seems to be working for him for the moment.
The real question is will Trump’s recognition as a prospective political candidate for 2016 continue to increase? Or has he peaked in popularity?
Looks like Ariana Grande has one more problem. The singer was recently recorded as saying, “I hate Americans, I hate America.”
The security footage went viral, with Grande’s words making headlines.
In the video, you can see the former Nickelodeon star and her friends covertly licking a doughnut on a display counter. Grande was recorded licking the doughnuts not once, but twice. After inquiring about a tray of over-sized doughnuts, Grande was recorded saying “What the #^&% is that? I hate Americans, I hate America.”
Watch for yourself here:
As the video got more popular, Ariana Grande sent a statement to several outlets including BuzzFeed News, saying:
I am EXTREMELY proud to be an American and I’ve always made it clear that I love my county*. What I said in a private moment with my friend, who was buying the donuts, was taken out of context and I am sorry for not using more discretion with my choice of words. As an advocate for healthy eating, food is very important to me and I sometimes get upset by how freely we as Americans eat and consume things without giving any thought to the consequences that it has on our health and society as a whole. The fact that the United States has the highest child obesity rate in the world frustrates me. We need to do more to educate ourselves and our children about the dangers of overeating and the poison that we put into our bodies. We need to demand more from our food industry. However I should of* known better in how I expressed myself; and with my new responsibility to others as a public figure I will strive to be better. As for why I cannot be at the MLB show, I have had emergency oral surgery and due to recovery I cannot attend the show. I hope to make it up to all those fans soon. That being said let me once again apologize if I have offended anyone with my poor choice of words.
*Grande’s representative later corrected this to “country”.
*Grande’s representative later corrected this to “should have”.
What can we learn?
When fighting a public relations battle, apologizing is often a good course of action, but how you apologize will determine whether your apology falls flat. If your apology is not well-received, it can potentially do more harm than good.
Apologies should be sincere – In her statement, Grande never says that she is sorry for what she said, but only for how she said it. Whether her initial words were taken as anti-patriotic or as fat-shaming, no one got the apology they were looking for.
Quality of writing/medium is important – Grande’s statement had a few grammatical errors. This can be construed as a hurried, careless apology. Being thorough in a written, apologetic statement sets the tone for how your apology will be received.
Stay on topic – There was some speculation that Ariana Grande pulled out of performing at the MLB all-star game because of this incident. She says it is because of an oral surgery recovery. If the two are truly unrelated, there is no need to address the MLB performance in this apology.
Four million users a day watch videos on Facebook. The social media site now wants to cash in and more aggressively compete with Google Inc.’s YouTube.
Facebook announced a revenue sharing model this week similar to YouTube’s where they will share ad revenue with video creators in a move, according to the Wall Street Journal, designed to attract more polished content and more ads. If successful, Facebook is a more daunting threat to the Google owned online video site.
While many people are mesmerized by family moments and funny animal stories, the Titans of digital media clearly see your videos as a strong revenue stream. Interesting fact to note: smart phones are the source of 65% of all video views on Facebook.
For more details on the changing landscape of what you’re seeing online go to Fortune.
As business owners, many of us assume that our customers and potential customers know what we do. Nothing could be further from the truth. Only a small fraction of clients fully comprehend the scope of the services that your company can provide. In fact, if you polled your own family members, only a small percentage […]
The 29th Annual Festival of Trees took place at the Orlando Museum of Art. We have had the pleasure of working with Council of 101 for several years, and it was an honor to organize their media preview kicking off the 2015 Festival of Trees event. A media preview is beneficial to any business. It […]
In an age where consumers turn to social media and the internet for so much of their buying needs, reviews are more popular than ever. Reviews bring credibility to your business. Whether it’s a book, a product or a restaurant, consumers want to buy something they can trust. According to Marketing Land, when customers see […]